How To Build an Unstoppable Team of Sales Experts

Med Spa CEO

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This Is Woman's Work with Nicole Kalil

1
Unlocking Your Hidden Genius: How to Harness Your Innate Talents with Betsy Wills & Alex Ellison | Ep. 289 32:08

5 weeks önce32:08

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32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

1 yıl önce 26:27

MP3•Bölüm sayfası

You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse. I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I’ll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that’s reliable, elegant, and uniquely yours.

HIGHLIGHTS

How teaching sales mastery is just as crucial as service fulfillment.
How to create clarity on your offers to set up your team for sales success.
The framework to elevate your team's sales conversations.
The key system you need to build a high-performing team.
Ways to turn a team member from lackluster to record-breaking.
The program that develops sales mastery within your practice.

RESOURCES + LINKS

To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen

Apply for MSA HERE

Book a Strategy Call with us HERE

Heather: @heatherterveen

Website: heatherterveen.com

102 bölüm

#Business #Marketing #Heather Terveen

How To Build an Unstoppable Team of Sales Experts

Med Spa CEO

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

HIGHLIGHTS

How teaching sales mastery is just as crucial as service fulfillment.
How to create clarity on your offers to set up your team for sales success.
The framework to elevate your team's sales conversations.
The key system you need to build a high-performing team.
Ways to turn a team member from lackluster to record-breaking.
The program that develops sales mastery within your practice.

RESOURCES + LINKS

To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen

Apply for MSA HERE

Book a Strategy Call with us HERE

Heather: @heatherterveen

Website: heatherterveen.com

102 bölüm

#Business #Marketing #Heather Terveen

Tüm bölümler

Med Spa CEO

1
The Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie Jo 35:39

15 hours önce35:39

35:39

Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry. HIGHLIGHTS How Tommie Jo went from solo provider to confident CEO of a growing Med Spa. Strategies to confidently present $15–18K treatment plans. How to eliminate decision fatigue for your patients. Structure treatment plans that clients say YES to. Tips to train your team for consistent and high-level outcomes. Why having a clear POV positions you as an industry authority. RESOURCES + LINKS Learn more about Driftless Aesthetics HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Follow Driftless Aesthetics: @drift.lessaesthetics…

Med Spa CEO

1
The Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 Days 27:50

8 gün önce27:50

27:50

If quarterly planning sounds boring, you’ve been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I’ve learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you’re stuck in overthinking mode. Get ready to take radical ownership of your next quarter. HIGHLIGHTS Why quarterly planning outperforms yearly goal-setting. Why you need to plan for failure. How to know which strategies to listen to (and which to cut). What to include in your quarterly game plan. The strategic questions I ask when planning quarterly promotions and events. Why every team member needs clarity on what’s coming next. RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Do I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!) 23:26

15 gün önce23:26

23:26

If you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you’ve been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury brand Burberry and how it applies to your practice. HIGHLIGHTS Why you need ORGANIC funnels. What an organic funnel actually is (and how it's different from paid ads). Examples of how you can use real-life funnels. 3 part content strategy to see your signature offers. Tools to automate your DMs and email opt-ins RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Answering Your Hottest Questions on How to Handle Price Objections, Raise Your Rates, and Attract High-End Clients 35:26

22 gün önce35:26

35:26

I’ve been collecting your HOTTEST questions over the past few months and I’m answering the ones I get asked the most. I’ll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON’T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit. HIGHLIGHTS What to do when someone isn’t ready to buy your signature package. How to raise your prices without losing loyal clients. How to attract high-end clients who don’t question your pricing. The #1 mistake Med Spa owners make when trying to scale. Whether you should start with packages OR memberships. Why you need to raise prices BEFORE launching a membership. Ways to handle underperforming team members (especially when you don’t want to fire them). The #1 priority every Med Spa CEO must remember. RESOURCES + LINKS Apply for Med Spa Advantage HERE The Med Spa Courses and Programs HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
How to Confidently Sell Premium Packages Without Feeling Salesy with Dr. Gabrielle Freedman 38:01

29 gün önce38:01

38:01

Have you struggled to confidently sell high-ticket treatments or felt the need to justify your rates? In this episode, I sit down with Dr. Gabrielle Freedman, a chiropractor who transformed her sales approach and saw a massive increase in package conversions. She shares the common mistake that was holding her back, the mindset shift that changed everything, and the simple tweaks that made her patients excited to invest in premium treatments. Tune in for strategies to close more sales and deliver outstanding patient results. HIGHLIGHTS 00:00 Meet Dr. Gabrielle Freedman, a family chiropractor. 03:00 How a patient’s reaction sparked the launch of her weight loss program. 07:00 The packaging treatments that changed her approach to sales. 10:00 What keeps seasoned practitioners excited? 13:30 How excitement and enthusiasm make patients say YES. 18:15 Why presenting the full solution (NOT just parts of it) improves sales and results. 23:30 How to remove financial hesitation to sell with ease. 26:00 What to do when lead flow drops and how to make every consultation count. 32:15 How do you present treatments so patients feel excited (not overwhelmed)? 34:00 What’s next for Dr. Gabrielle and her growing business. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Gabrielle: @gabriellefreedman Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Create Steady Business Growth with Comprehensive Packages That Reduce Decision Fatigue with Christa Elza 37:43

5 weeks önce37:43

37:43

Wondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It’s time to stands out, serve at a higher level, and break free from the one-size-fits-all approach. HIGHLIGHTS 01:28 - Who is Christa Elza? 03:15 - How does she work with patients as a functional medicine practitioner? 07:15 - Why are more women wanting help with their testosterone? 09:08 - What were your biggest lessons learning to run a practice? 11:00 - How did telehealth change the medical field? 13:05 - What have been her biggest wins in Heather’s “Med Spa Advantage” program? 15:45 - Why all providers would see better results if they sold in packages vs one-off services. 20:40 - How to help your patients avoid decision fatigue. 25:30 - The most impactful lessons “Med Spa Advantage” helped her implement in her practice. 29:20 - Why having support is the secret to success! 31:00 - How to overcome the drama and fear in your own mind. 34:00 - Where to connect with Christa Elza. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Christa: @christaelza…

Med Spa CEO

1
The Smartest Way to Package & Sell Your High Ticket Treatments with Mike LeMieux 35:29

6 weeks önce35:29

35:29

If your Med Spa membership is just a discount program, you’re missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux’s Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes. HIGHLIGHTS Why most Med Spa memberships fail. How to design a membership that increases patient retention and loyalty. The framework to create signature packages that drive higher value sales. How to eliminate decision fatigue and make it easy for clients to say yes. The mindset shift your team needs to sell premium treatments with confidence. A consult process that makes selling feel effortless. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike’s MedSpa Marketing: @medspa_media…

Med Spa CEO

1
Build a Magnetic Funnel that Converts Social Media Into Revenue 21:52

7 weeks önce21:52

21:52

Is your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn’t convert and start building an automated sales system that consistently attracts high-value clients. HIGHLIGHTS The difference between random content and content that actually drives revenue. How to create magnetic funnels that convert followers into paying clients. The framework to turn social media engagement into booked appointments. The best way to use lead magnets to pre-sell premium treatments. How to double your consultation bookings without constantly chasing leads. The secret to make social media work for you. RESOURCES + LINKS DM me “Authority” on @heatherterveen for more details on The Authority Method Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Content Strategy That Turns Followers into Paying Clients 27:57

8 weeks önce27:57

27:57

What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it’s either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy. HIGHLIGHTS The four biggest mistakes Med Spa owners make with social media. Tips to create content that both serves and sells at the same time. How to create a content roadmap that leads directly to your offers. Ways to build an intentional magnetic content ecosystem. Strategic content shifts to boost your revenue in 2025. RESOURCES + LINKS Get on the waitlist for The Authority Method → DM me on Instagram @heatherterveen Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieux 34:11

9 weeks önce34:11

34:11

Are you wasting money on ads? If your paid ads aren’t converting into bookings, the problem isn’t just targeting — it’s what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it’s not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead. HIGHLIGHTS 00:00 Meet Med Spa marketing expert, Mike LeMieux. 06:15 The biggest mistake Med Spa owners make with paid ads. 13:30 How to get the best ROI on your paid ads. 19:30 The best follow-up system for turning leads into loyal patients. 24:00 The #1 thing the most successful MedSpa owners do differently. 26:30 Why boosting posts isn’t enough (and what to do instead). 28:45 The two types of content every Med Spa owner should focus on. RESOURCES + LINKS Learn more + work with Mike HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike’s MedSpa Marketing: @medspa_media…

Med Spa CEO

1
How to Sell Premium Solutions Without Feeling Sleazy 28:42

10 weeks önce28:42

28:42

Selling is NOT sleazy — it’s an act of service. In this episode, I debunk common misconceptions about selling and explain why it’s critical to your med spa’s success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity. HIGHLIGHTS Why selling is the ultimate act of service for your clients. The hidden costs of under-recommending treatments. The reason why 70% of businesses fail. The CARES consult framework for selling premium solutions. How increasing ticket values by 5% can boost profits by up to 95%. Strategies to boost team confidence and consistency in sales. RESOURCES + LINKS Learn more about the Five-Figure Consults System HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Why Being Affordable is Killing Your Med Spa (and What to Do Instead) 25:28

11 weeks önce25:28

25:28

Premium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients. HIGHLIGHTS Why affordability is unsustainable for your businesses. The mindset shift you need to attract premium patients. How your pricing conveys your expertise and authority. The hidden cost of under-recommending treatments. Why premium pricing increases loyalty and profits. How to overcome your team’s price sensitivity beliefs. RESOURCES + LINKS Learn more about the Premium Patient Magnet Toolkit HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
My Signature Menu Framework to Maximize Your Med Spa’s Revenue 32:05

12 weeks önce32:05

32:05

What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025. HIGHLIGHTS The framework to transition your generic offerings into comprehensive packages. Why transitioning clients from $2K/year to $10K/year is easier than you think. How decision fatigue impacts client loyalty. Methods to establish your med spa as a market leader. Strategies to elevate team consistency and client outcomes. RESOURCES + LINKS Learn more about Signature Menus That Sell HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Why Customization is Hurting Your Sales and Client Outcomes (and How to Fix It) 23:48

13 weeks önce23:48

23:48

Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let’s make 2025 the year you scale with ease, impact, and confidence! HIGHLIGHTS How franchise businesses outperform independent small businesses 2-to-1. Why customized treatment plans are slowing your growth potential. The key to building client loyalty. Ways to adapt clinical protocols that maintain personalization. Strategies to empower your team and reduce provider-dependent results. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Strategic Shifts to Scale Your MedSpa in 2025 44:08

14 weeks önce44:08

44:08

Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business. HIGHLIGHTS Why I transitioned away from book-a-call funnels and what replaced them. How to attract the right clients and filter out the wrong ones. Lessons I learned from doubling down on specificity and unique genius in 2024. How video content and polarizing hooks drive visibility and sales. How to build revenue-generating teams with confidence. My ultimate goal for 2025! RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

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