S1 E2: Wellness Within Her Launches Successful Partnership For Two Growing Small Businesses

Maven Minds: Trailblazers of Modern Business

Creating buzz around something new is always a unique challenge and the results are often unpredictable. Foundational marketing strategies are great for just that – a solid foundation. But the secret sauce comes from thinking outside of the status quo.

Anna Alessi, owner of Cycle of Heart, and Emily Ackart, owner of Emily Ackart Fitness accomplished an incredible feat of creating, marketing, and seamlessly executing a never been done before wellness retreat for women in Excelsior Springs, Missouri. Through their tenacity and unwavering persistence, they were able to successfully launch Wellness Within Her, in only 4 months' time.

“What exactly are we creating here? Ok. We need to communicate that.” – Emily Ackart, Wellness Within Her
In this episode, Anna Alessi and Emily Ackart discuss:

• Generating impact by coming together for a massive collaboration
  
  
• Grassroot marketing strategies that lead to finding clarity in their messaging
  
  
• Defining roles for the event and trusting a team with those expectations
  
  
• Playing to each other’s strengths to create a unique experience that perfectly exemplified their mission

Consider and discuss: How can I apply this thinking to my business?

• How can you use partnerships to grow your business?
  Can you find partners that complement your product or service and add value for your customers? Could a partner expand your marketing reach and influence? What kinds of partners could help you to achieve critical goals in your business? Maybe you need just one partner – who would that be? Or, if you need many partners – in what areas of your business could they help?
  
• What creative marketing approaches could you add to your strategy?
  Are you relying entirely on grass-roots exposure? Are there partners, colleagues or team members that could help gain traction with new reach? Can you add other tactics to your efforts? PR? Paid advertising? Search optimization? Content? Sponsorship? Events?
  
• Are you prepared to capitalize on moments where growth is available for your business?
  Can you move quickly to make decisions and act? Is your approach nimble and able to pivot if necessary? Is the market asking for your concept, idea or solution? Can you meet the market where there is demand? What is preventing you from growing when and where opportunities are present?

Key themes

• Partnership
• Small business
• Event planning
• Marketing
• Growth

For extended show notes, resources, and ways to connect, learn more at: mavenminds.com/season-1-trailblazers
Podcast Editor and Strategist: @episodeready