Commitment Changes Everything

Maven Marketing with Brandon Welch

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iki yıl önce eklendi

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Peak Travel

1
You Can Visit All Seven Continents. But Should You? 26:46

10 gün önce26:46

Daha Sonra Çal

Listeler

Beğen

Beğenildi

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

1 yıl önce 33:41

MP3•Bölüm sayfası

Send us a text

00:00 Intro
01:06 1 Year of Helping YOU
02:18 Breaking Form
08:07 Who is Caleb?
10:42 Who is Brandon?
23:03 Your Commitment Shows Up Everywhere
25:43 We're Giving It All Away
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

150 bölüm

#Business #Marketing #Brandon Welch

Maven Marketing with Brandon Welch

Commitment Changes Everything

Maven Marketing with Brandon Welch

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

Send us a text

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

150 bölüm

#Business #Marketing #Brandon Welch

Tüm bölümler

Maven Marketing with Brandon Welch

1
Rituals & Rhythm = Revenue Growth 27:53

4 gün önce27:53

27:53

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Get a copy of our Best-Selling Book, The Maven Marketer, here: https://a.co/d/1clpm8a Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
The Single Biggest Waste In Advertising 24:13

11 gün önce24:13

24:13

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
IDKWNTHTB - Keep Showing Up! 14:19

18 gün önce14:19

14:19

Maven Marketing with Brandon Welch

1
Stop asking, “How did you hear about us?” (do this instead) 42:07

25 gün önce42:07

42:07

Send us a text It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?" Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
TV & Radio Ads Are The Answer To Your Google Problem 46:29

5 weeks önce46:29

46:29

Maven Marketing with Brandon Welch

1
IDKWNTHTB: Fill One Glass At A Time!!! 9:42

6 weeks önce9:42

9:42

Maven Marketing with Brandon Welch

1
How to Make Your Ads Impossible to Ignore 36:38

7 weeks önce36:38

36:38

Maven Marketing with Brandon Welch

1
How to Immediately Differentiate Your Brand 27:58

8 weeks önce27:58

27:58

Send us a text There are no more unique value propositions. You could invent the next big thing and you’ll have someone trying to do what you do in no time. So how do you differentiate your brand? You connect it to something bigger. Yes, it starts with the world you’re trying to create for your customers through amazing products and services. But it’s expanded when you use your platform to shine a light on a cause or passion that makes the world a better place. This week Brandon and Caleb give you some unique ways to help support your favorite cause and take your purpose to a whole new level. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Marketing Can Only Do 3 Things 16:19

9 weeks önce16:19

16:19

Send us a text We can get distracted by all the activities and actions associated with marketing. Still, when it comes down to it, there are only 3 things that marketing can do to attract customers. On this episode of Maven Monday, Brandon and Caleb will help you shed all of the complexity and assess what result you can really expect from your marketing. Are you trying to bring people to your category? You’ll need to convince them to buy what you’re selling and then you need to convince them to buy it from you. Should you convince them to buy from you instead of a competitor? Getting a bigger piece of the market is usually the biggest focus of your marketing. Or can you make them come back and do repeat business? Your previous customers can help you increase profitability, get higher close rates, and help you grow your customer base. This is one of the most overlooked options in marketing. You could be sitting on a gold mine! FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How To Make Your Ads More like Super Bowl Ads 23:48

9 weeks önce23:48

23:48

Send us a text Super Bowl Ads Mentioned In This Episode Hex Clad - https://youtu.be/KIShJGu1ISc?si=VsOEngKtD-A3DaMP Stella Artois - https://youtu.be/HwqLPn3P4LE?si=5UQMigTt8XZmi-M0 Go Daddy - https://youtu.be/HwqLPn3P4LE?si=BdIdKy2t5OG3QH-K Hagen Daus - https://youtu.be/TTppVzG8gpU?si=AO-aFhbhAsGHdg9X Insta Cart - https://youtu.be/oChwQrAJm5g?si=3JZ2OHguUZv1ByOt Pfizer - https://youtu.be/tdEl_Ig4Adg?si=ZuV9482qsuAFUc38 Dove - https://www.youtube.com/watch?v=6IxFsKqxLRA Lays - https://youtu.be/gmzklpZFNiE?si=LB8JOPASI7AXAX76 When Sally Met Hellmans - https://www.youtube.com/watch?v=UX9qfSEKyuc Michelob ULTRA - https://www.youtube.com/watch?v=eAJW_-i4-kc Hims & Hers - https://www.youtube.com/watch?v=l5l6QMNnqoc FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How To Be A More Productive Marketer 26:05

11 weeks önce26:05

26:05

Send us a text You’re busy. As a small business marketer, you’ve got so many hats stacked on your head that you’ve gotta duck every time you walk through a doorway. Get this approved. Design that. Put out a fire over there. Today, Caleb & Kyle are going to help you breathe just a bit easier! On this episode of Maven Monday, we’re going to share three practices that will make you a more productive marketer. These are the same practices the team at Frank & Maven uses to help manage dozens of clients across the country and grow them year after year. We’ll start by Time Blocking. Instead of having a task list, you’re going to structure your day around a constant that no one can avoid: time. This will help you be realistic about what you can accomplish daily. You’ll tell your time where to go instead of wondering where it went. Then, we’ll discuss the four-minute feedback meeting. Yes, you heard that right. FOUR. MINUTES. If you gather everyone in one room, show them what you’ve got, and hear their live thoughts, you’ll get what you need quickly and save them the headache of another hour-long meeting. Finally, you’re going to start using a second brain. No, science hasn’t progressed this far, but technology certainly has. Get the little details, notes, and tasks out of your brain and into a tool that helps to organize everything. Whether you realize it or not, you’ll feel more freedom to actually be creative and do better problem-solving. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How Much Should Your Marketing Budget Be? 30:05

12 weeks önce30:05

30:05

Maven Marketing with Brandon Welch

1
15 Statistics That Will Make You a Better Sales Pro 20:14

13 weeks önce20:14

20:14

Send us a text In this episode, Brandon and Caleb break down 15 eye-opening sales statistics that can revolutionize your sales game and help you close more deals. Every insight and stat is backed by real research from authorities in the sales space. From mastering follow-ups to leveraging the perfect cold-calling techniques, there’s something here to challenge every sales pro and take them to the next level. FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
3 Marketing Plans That Made Millions Last Year 33:30

14 weeks önce33:30

33:30

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
The Helicopter Boss: How to Finally Let Your Team Take the Wheel in 2025 59:14

15 weeks önce59:14

59:14

Send us a text FREE MARKETING AUDIT: MavenMarketingAudit.com Frank and Maven Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ More From Alex Swire-Clark Crystal: https://s.crys.io/s/Imrcgg website: https://www.alexswire-clark.com Book: https://a.co/d/hQkZsFx LinkedIn: https://www.linkedin.com/in/alexswire-clark/ Credits Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
25 Marketing Tips for 2025 34:22

16 weeks önce34:22

34:22

Maven Marketing with Brandon Welch

1
How to Make Your 2025 Marketing Plan - Part 3 (Media) 1:10:22

17 weeks önce1:10:22

1:10:22

Maven Marketing with Brandon Welch

1
How to Make Your 2025 Marketing Plan - Part 2 (Crafting Your Message) 50:34

18 weeks önce50:34

50:34

Maven Marketing with Brandon Welch

1
How to Make Your 2025 Marketing Plan - Part 1 (Strategy) 1:08:29

19 weeks önce1:08:29

1:08:29

Maven Marketing with Brandon Welch

1
Radical Generosity: 12 Moves To Make the Happiest Customers in the World 46:10

20 weeks önce46:10

46:10

Send us a text What if we stopped asking our customers to buy for a moment and did something radically generous for them? Not just a free t-shirt or a bumper sticker with your logo on it... I'm talking about something of actual value, something that they could take to the pawn shop. Today, we're talking about how to do that for your customer in a meaningful way. But there's a catch... It can't be for the purpose of getting future business from this person... although it can have that effect. A heart of generosity means you're giving with the expectation that you may never see an ROI or an ROE or an ROA or an ABC for that matter. You're giving because you love giving. Here are 12 free ideas for how to do that! Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ GoBeyondProfit.org Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
But What if I’m Selling B2B? 32:43

21 weeks önce32:43

32:43

Send us a text Marketing to consumers based on their personality preference is a bit clearer to see, but what if you’re selling to businesses? Do White Papers, Case Studies, and Tip Sheets have a place in the Maven Method? Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ The Art of Speedrunning People: https://www.amazon.com/Art-SpeedReading-People-Speak-Language/dp/0316845183 The Maven Marketer: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708 Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Marketing to Feelers and Thinkers 44:39

22 weeks önce44:39

44:39

Send us a text Do your customers make decisions with their heads or with their hearts? Emotion and logic? Are they Thinkers or Feelers? Today, Brandon and Caleb will show you how to sell to Thinkers and Feelers as well as how to be a better friend, spouse, and teammate. According to the Meyers-Briggs Personality Type Indicator, about half of the population are Thinkers and the other half are Feelers. What does this mean for your marketing? It means you need to build messaging that speaks to their preference of decision-making. Everyone will do both, but there's a time and place for each. Your message will change based on the type of customer that you're speaking to in the Maven Method. When you're building your brand with a long-term Tomorrow customer, you'll want to appeal to their emotional, feeling side. Build a friendship, a bond with this customer. But when you're trying to catch a quick, Today customer, you'll want to speak to the logical side. They're ready to buy right now, so if you can make it faster and easier, you'll win every time. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Are You Ignoring Half of Your Customers? 50:34

23 weeks önce50:34

50:34

Send us a text You're selling the way you like to be sold, but is that what your customers want? 50% of the population are Extroverts. 50% of the population are Introverts. Does your marketing and sales process account for both? Extroverts will want to talk to think. Every thought they have comes out of their mouth as they work it out in their mind. Introverts will think then talk. They'll collect their thoughts and speak only when they're ready. When your company goes to market, you'll often lean toward your preference and that means you might be missing the other half of the world. Today, Brandon and Caleb use the Meyers-Briggs Personality type indicator to help you build a bridge between your company and your customers, create opportunities for both introverts and extroverts to connect with you, and sell to them the way they want to be sold. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to See Where Your Business is Really Trending 44:21

24 weeks önce44:21

44:21

Send us a text Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ 00:00 Intro 02:07 Today Episode 03:58 THESE Are The Numbers that Matter... 04:02 Quit Comparing Month to Month Numbers...Do This Instead 06:55 Revenue Isn't the Whole Story 10:21 Growing Your Piece of Pie... 15:21 This Might Be The Root Cause... 16:37 Have You Changed Any of These Things? 19:53 What Is the Competition Doing? 24:48 Where Is Your Industry Trending? 32:43 Bulletproof Your Business 33:21 Are You Too Emotional? 35:50 Plant THESE Seeds NOW 38:30 Don't Be Afraid To Do This! 39:47 Do You Want Thousands of Dollars? Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
But What About Wednesday? 1:18

24 weeks önce1:18

1:18

Send us a text Your mind is your ultimate source of freedom, so long as you don’t let someone else control it. Your body is your most powerful of all tools, so long as you don’t neglect and poison it. Your words are the most effective of all weapons, so long as you use them wisely. I’ll bet that you’ve already decided what you will do next Tuesday, no matter what. But have you decided what you will do Wednesday, no matter what? I know you already know this, but I’m wondering if you’d enjoy a friendly reminder: 1. You have more control over your future than any politician ever will. 2. You have access an internal peace greater than any government could ever provide. 3. And you have an extremely powerful ability to improve the mood of those around you, if you just try. You have the power, my friend. Rest your thoughts. Go on a walk. Say something nice as often as you can. And on Wednesday… may we all get back to doing good work in the greatest country in the world. Cheers, BW But What About Wednesday? Frankly Friday 11/1/24 “Whatever we plant in our subconscious and nourish with repetition and emotion will one day become a reality.” - Earl Nightingale Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Cash In on Your Brand Equity 21:34

25 weeks önce21:34

21:34

Send us a text Host: Brandon Welch Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
What in the Heck is Going On with Google LSA’s? 18:59

26 weeks önce18:59

18:59

Send us a text We all want to be in the first position on Google. Google Guaranteed, aka Google Local Service Ads, promises service companies top visibility. But like all things Google, there are always “new improvements,” that change the game. Google’s latest changes to LSAs have everyone wondering: - Is this just becoming another “shiny object" to lure more money away from you? - Is there a path to profitability, or should you jump ship now? Brandon and Kyle are on this week to show you how to squeeze the most out of Google LSA and avoid potential waste with the latest Google updates. Better lead generation is waiting for you just behind that play button. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ #googleads #localserviceads #leadgenration #marketing Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Can Social Posting Replace Your Ad Budget? 26:57

27 weeks önce26:57

26:57

Maven Marketing with Brandon Welch

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3 TV Campaigns We’re Loving Right now 25:17

28 weeks önce25:17

25:17

Send us a text Random acts of marketing are rampant in small business advertising! An effective campaign informs every message your brand shares, it adds to the experience bucket in your customer’s mind, and, if it’s made well, it makes people excited to see what comes next. Two of the biggest wasters of marketing dollars are: Not having a business objective-driven STRATEGY Starting fresh with a random “ad” instead of adding to a strong CAMPAIGN Have a bit of fun with Caleb & Kyle this week as they take a look at some national TV ad campaigns that you’ve probably seen. They’ll use these to show you how a well-built campaign should have the legs to run for years. Host: Caleb Agee Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
The Power of an Agency of Record 18:41

29 weeks önce18:41

18:41

Send us a text In 1786 William Taylor opened his office in London, which is considered to be the first Marketing Agency. Then, a few dozen years later, V.B. Palmer started operating as the first Agency of Record—purchasing newspaper advertisements on behalf of his clients. At its root, an Agency of Record is an agreement between a business and the agency to manage and execute on all matters relating to marketing on behalf of their client. It is an agreement that signals who is holding the overall marketing strategy plan together. A lot has changed in the last two hundred years. Instead of having a single agency, businesses can hire an arsenal of specialist agencies with a different measure of success. This can make marketing plans more scalable and keep agencies competitive. But who's holding it all together? Who is looking at the bigger picture? An Agency of Record is the one who holds all of the marketing accountable for the overall business goals—looking at where the company is going and measuring success based on business growth, not sporadic marketing metrics. Jump in with Caleb and Megan as they discuss the Power of an Agency of Record. Host: Caleb Agee Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

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How to Know if You Need a New Website 29:37

51 weeks önce29:37

29:37

Send us a text 00:00 Intro 01:20 Today's Topic 02:36 Conversion Rate 06:39 Website Load Speed 09:23 Website Technology 13:18 Bounce Rate 17:57 Content Out of Whack 21:16 Design 25:14 Search Engine Ranking 26:46 Recap 27:09 The Price Is Right Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

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Get Paid to Learn 3:34

51 weeks önce3:34

3:34

Send us a text When I was 17, I wanted to be a music producer. The path presented to me was an $80,000 program at a music school. It seemed logical: pay to learn the skills, then get a job that pays you for those skills. Lucky for me, I met a guy who had gone to that school, paid the money, learned the skills, and had a blast. There was only one problem: he was broke. I took a closer look at my options. Also, lucky for me, I had a job at a music store that sold recording equipment. As part of my training, they let me borrow some of it. Luckiest of all, there was a new website called “YouTube.” It was full of videos about how to use that equipment—and they were free! I made a goal to watch an hour of training per day for a whole year. I wanted to see if I could learn how to be a producer without the expensive school. In the meantime, I recorded songs for some local bands pro bono. Word spread and more bands started calling. I started charging them a little bit of money. As I got more experienced, I started charging more money. In a little less than one year, I had made over $20,000 as a self-taught music producer. And you know what? I figured out that I didn’t like that career nearly as much as I thought I would. So I gave the business to my friend from the fancy school and moved on to my next thing. But can I tell you something? The money I earned was nothing compared to the lesson I learned: Getting paid to learn is WAY sweeter than paying to learn. That lesson has proved to be worth 100x more. When I was 21, I wanted to go into advertising. The conventional option was a $60,000 marketing degree. When I was 24, I wanted to be a pilot. The conventional option was a $100,000 flight school. When I was 29, I wanted to be an author. The conventional option was a $50,000 traditional publishing route. But I had learned long ago that there is a better way. So I repeated the process: I studied advertising for an hour a day for a whole year. I gave free marketing services to practice what I was learning. That got me the real job in advertising… Which took me to see clients in an airplane with a flight instructor Which allowed me to get my pilot’s license on the job Which got me the consulting experience I needed to write, publish, and promote my own book The principle has come through for me hundreds of times. The alternate path isn’t always crystal clear, but know this for sure: there is always an alternate path. Three questions for you: What do you want to do next? What conventional option has been presented to you? What better way can you find? Don’t forget that traditional wisdom is usually more tradition than it is wisdom . And don’t ever believe the lie that you aren’t yet qualified to start right now. Get paid to learn, my friend. It’s better this way. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
3 Digital Marketing Trends You Need to be Aware Of 29:09

52 weeks önce29:09

29:09

Send us a text 00:00 Intro/New Guest 02:08 These Trends are Affecting All Companies 03:10 Google is Charging you MORE for the Same Results 11:23 The Solution that Most Business Owners Won't Commit To 16:14 Short Form Videos Are Leading To More Sales 21:40 Stop Targeting People on Social Ads Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
W.A.I.T. 1:18

52 weeks önce1:18

1:18

Send us a text We are indebted for today’s Frankly Friday to my friend Bill Perkin. With so much banter in the air, so many opinions, and so many people looking for an opportunity to be offended, Bill offered a four-word solution that I’m convinced could save humanity. “Whenever I get in those situations, I write the word WAIT at the top of my notepad,” he said. Why Am I Talking? “WAIT.” It reminds me of what we all know to be true… We usually choose our need to be heard over our responsibility to understand. But all we really have to do to fix it is WAIT . Why are we talking so much? I’ve never gotten in trouble by waiting a little longer. I’ve often get in trouble for not asking more questions. I seldom remember this lesson. But with Bill’s trick in hand, I’ve got a fighting chance. Do you want to give it a try with me? I see joyful days in our future… if we only choose. Let’s WAIT, my friend. WAIT. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

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How To Write Ads That Everyone Will Listen To 22:34

1 year önce22:34

22:34

Maven Marketing with Brandon Welch

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Feed Your Future 1:28

1 year önce1:28

1:28

Send us a text Today, you will encounter someone who: Confuses you Frustrates you Makes you jealous Suggests you’re inadequate Keeps you stuck What did you get today? You got what was in their tank. They may have filled their own tank with poison, or someone else may have done it for them. Fake news, toxic media, or a mental illness may have filled it without them even being aware. Or someone may have filled it with love, and they may have spent it all loving themselves. You don’t really get a choice about any of that. But you do get to choose what happens when they cross your path. If you fill their tank with poison, you feed a future of doubt. If you fill their tank with love, you feed a future of hope. Poison looks like: Looking for every reason they’re wrong and you’re right. Exploiting their blind spots Forgetting you are both human beings looking for purpose and acceptance Love looks like: Looking for common ground Celebrating their strengths Remembering that listening is your most powerful tool The poison that comes out is their choice. The love we put back in is our responsibility. Feed the future you want, my friend. Good things are far more in our control than we usually remember. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

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The Three Types of Customers 25:52

1 year önce25:52

25:52

Send us a text 00:00 Intro 00:43 Today's Episode 02:39 What are the 3 Types of Customers? 05:09 The Today Customer 07:11 The Tomorrow Customer 20:45 The Yesterday Customer 22:44 Recap Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
It Only Takes a Little Bit 3:36

1 year önce3:36

3:36

Send us a text I was a B student. Not because getting an A was hard. But because getting a B… was easy. Until 3rd quarter in 4th grade when my dad sat me down at the dining room table with my report card in his hand. He wasn’t mad, but he had something to say. He looked at my list of not bad, not great marks, held up his thumb and index finger 1-inch apart, peered his eye through the gap and said, “It only takes a little bit to be better than average.” He then got up and went to the kitchen to eat. *mic drop* That thumb and index finger symbolized everything I already knew: I could do better, and he was calling me out on it. And since I was 9 years old, that thumb and index finger has become the silent prompt for conviction, pivot, and motivation in my life. Every time I walked away from half-hearted job helping around the house, working for his company, or saying something I shouldn’t have said, there he’d be standing, holding up that agonizing little gesture reminding me of all that I could be if I only tried. He did it so many times that as I grew into an adult it became an involuntary voice in my head. I should probably talk to a therapist about that some time. But today I wanted to share with you how powerful that tiny phrase has been for me, and how powerful I think it can be for you too. The impact of small moves has long been studied. Modern science knows that small, “little bit,” moves are the neurological secret to brain change. “Little Bits” are the secret to breaking every bad pattern in life, and building every good thing that you want: Do you want to earn more money? - Give a little bit more value. - Show up a little bit more prepared. - Polish your craft a little bit more often. - Get a little bit more organized. - Communicate a little bit more clearly. Do you want to have a better marriage? - Listen a little bit more than you talk. - Acknowledge her strengths a little bit more sincerely - Let go a little bit more of your ego. - Own and fix a little bit more of your mistakes. - Care a little bit more about her dreams. Do you want to conquer unreasonable dreams? - Write them down with a little bit more detail. - Look at them a little bit more regularly. - Tell them to a little bit bigger group of people. - Ask “what’s in the way,” a little bit more seriously. - Spend a little bit more time with people who have actually gone through the process. —— The “little bit” rule has served me every time I have put it to test in the last 26 years; in business, in leadership, in relationships, in being a musician, in being a pilot, in being a dad… it has always lead me to goodness. I’m never perfect and never done, but I am always sure that behind every challenge is a simple little answer. Thank you, dad. Your wisdom and your heart are a rare gift. I am glad I got to be your son. And I’m glad we all have the chance to go back and give it a little bit more. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
3 Facets of Unstoppable Company Culture 28:20

1 year önce28:20

28:20

Send us a text Host: Caleb Agee Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Bought and Freed 2:58

1 year önce2:58

2:58

Send us a text Bought and Freed One day in 1791, a man showed up to a Virginia courthouse, proclaimed “I will pay the highest price for their freedom,” and then proceeded to emancipate every slave he had inherited. His name was Robert Carter III, and he was a remarkable human. In the face of uproar and disgust from his southern peers, he would go on to set over 500 people free in his lifetime at astounding expense to his wealth and reputation. He never stopped to count the cost. It was dangerous. It was unthinkable. It was a love that seemed far ahead of its time. Imagine for a moment; You were one of those slaves in captivity. You knew nothing but a life of darkness and doubt. Then, a mysterious Man saw your sorrow, paid the highest price for you, and set you free. Think for a moment how overwhelming that joy would have been. I have another story to share. A couple thousand years before Robert Carter III, another mysterious man showed up at a different courthouse. He saw mankind in chains by a different kind of captor: Pride. Insecurity. Addiction. Shame and guilt. Anxiety. Lust. Self-centeredness. Jealousy. Greed. Fear. He saw our sorrow, and proclaimed: “I will pay the highest price for your freedom.” Except, the ransom for you and I would cost him far more than money could buy. The price to pay for our freedom was his life. And he gave it to us by dying on a cross 1,995 years ago today. It was dangerous. It was unthinkable. It was a love that seemed far ahead of its time. A love that could only be understood by the son of a God who wants so much better for us. Today, I am remembering that love. I am remembering the sacrifice that was purchased for me at astounding expense by Jesus Christ. I am embracing the joy of a freed man. And I have wonderful news… We can all embrace the joy of being free if we just choose it. Because of the ransom that has been paid, we are allowed to shed the shackles of our pride, insecurities, addictions, shame, guilt, anxiety, lust, self-centeredness, jealousy, greed, and fear. There is no freedom in these things. They separate us from a life of peace that God wants for us. And he invites us to choose that life with a simple prayer. We have been bought and freed, my friend. What a Good Friday it is to be alive. BW See insights All reactions: 8 Nathan Brooks, Aric Schauer and 6 others Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Double Your Business Without Advertising (ft. Alec Palen) 56:50

1 year önce56:50

56:50

Send us a text 00:00 Intro 00:52 A Note About the Big Dream 02:42 You are about to learn from a legendary company 03:35 Collegiate Golfer, Professional Musician, 3rd Generation Leader 06:19 Doubling Sales in An Extremely Competitive Environment 10:42 When The Mission Drives the Money 12:49 How To Keep Vision Alive Through 3 Generations 17:49 When Everyone Doubts You 20:10 How to Take Brick and Mortar to E-Commerce 24:00 Old School + New School (The First Secret to Growing Without Ads) 27:32 When to Put Mission Over Margin 30:08 Obsessive Customer Experience 33:32 Vision, Values, and Vows are the Foundation 34:50 Marketing and Advertising are Not the Same Thing (The Second Secret) 36:45 Yes, Scent is Part of Your Brand 41:20 What a Brand Really Is 42:36 A Jesus Story 44:06 When You Get The Experience Right, This is What Happens (The Third Secret) 47:05 Who You Are is Who You Attract 51:12 Bad Business Decisions 52:03 What You Should Be Doing Now 54:06 Review of Lessons Learned Host: Brandon Welch Co-Host: Alec Palen of https://www.palenmusic.com/ Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Advice on Advice 2:04

1 year önce2:04

2:04

Send us a text My friend Bill is an incredible husband, business leader, mentor, Jesus follower, aviator, and friend. I cherish his advice as much as anyone I’ve ever known… Except for when it comes to painting. He is certifiably awful. (Sorry, Bill. But you know it’s true.) Similarly: I don’t ask my fluffy friends how to get skinny. I don’t ask my broke friends how to get rich. I don’t ask my single friends for marriage advice. I don’t ask my atheist friends how to get closer to God. It’s not that I don’t love them… I just don’t seek advice from people who aren’t qualified to give it. You know what else? I don’t accept their criticism either. And neither should you. When you get unsolicited opinions, it’s very tempting to give authority to them. It is tempting to wrestle with the words. It’s tempting to believe, “Maybe they’re right.” Before you do that, ask: Is this person qualified to speak in this category? Have they actually earned this thing that you want or admire? Do they actually want to help? If it’s not a resounding yes on all 3… Smile, and go about your day. If you wouldn’t seek their advice, their criticism has no authority, because it will send you in a direction you don’t want to go. It’s an easy truth. Yet, so easy to forget. Keep your eyes on your North Star, my friend. You have everything you need to become the man or woman you’re supposed to be. If you are accepting this advice, then I’m honored and humbled. And if you don’t – I see that smile, and I hope you have an awesome day. Cheers to everything you’re making happen in this world. BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
5 Ways to Make Your Facebook Ads More Profitable 31:15

1 year önce31:15

31:15

Send us a text 00:00 Intro 01:36 Today's Topic 02:50 If You Catch Yourself Doing This, Stop. 04:04 How To Make Your Company Famous 07:37 The One Word Swap That Will Double Your Results 09:24 An Ad That Sold the Most Boring Product... for Double the Asking Price 14:29 You've Hooked Them... Now Don't Screw it Up! 17:34 A Targeting Secret (Enter the Side Door) 23:27 A Secret to Conquer Facebook's Algorithm 29:41 Review of The 5 Tactics for More Profitable Facebook & Instagram Ads Host: Brandon Welch Co-Host: Leslie Clark Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Ridiculous Wishes 3:34

1 year önce3:34

3:34

Send us a text Ridiculous Wishes. I felt all one-thousand, eight hundred seconds tick down on the face of that flimsy clock, on that manilla brick wall, in that dreadful classroom, on every school day from March 17th, 2004 until May 12th, 2007. The final thirty minutes of the day were the only thing keeping me from my best friend and the entire hope of my teenage existence. We didn’t go to the same school. She’d have never given me a second look if we did. But thanks to the gift of meeting each other through words, not pictures, we connected on a level that is far superior to anything modern dating has to offer; plain old calls & text messages. And as soon as that clock would strike 3:30, I could get back to talking to “my future wife,” Valerie Jo Hudson. It was a ridiculous wish. I’d never had a girlfriend before. No girl had ever even taken me seriously. She was gorgeous. Popular. Smart. And completely out of my league. But I was determined to make her feel like the most important, special, beautiful girl in the whole world. Now, before you write me off as a nauseating romantic, let me tell you: I do not believe there is only one fish in anyone’s sea. And I do not believe that love can be wished into existence. But I very much believe that wishes can be loved into existence. I’m not talking about the oxytocin-infused, drunk kind of love that overtakes two young people. I’m talking about the kind of love that shows up. That believes against the odds. That keeps giving, even when it hurts. That always looks for a way. And that never takes the easy way out. I’m talking about the love that is labor. Sunday will mark twenty years of each of us living and giving in that kind of love. We have survived a year of long-distance, changes in values, changes in direction, and changes in dreams. Loss of life, loss of jobs, loss of security, friends, and health. Additions of family, kids, more kids, more kids, more risk, animals, more problems, more work, less sleep, less freedom, less easy-going, and less time. But we have never stopped showing up, believing, giving, and finding our way together. Not once in two decades. It seems farfetched that we somehow knew to show up for each other when we were so young. But I think that was the true gift that God gave us. And I think he wants you to have it, too. Do you have a ridiculous wish? Love it into existence, my friend. Show that wish you are determined. Do not stop to count any odd against you. Listen, learn, give. Listen, learn, give. Listen, learn, give… every day until you have the thing. Then, never stop celebrating what you have. It really is ridiculous. But man is it beautiful. Happy anniversary, Valerie. Cheers to the next twenty years of ridiculous wishes together. And cheers to you all! BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
You Don't Need More Leads (ft. Jason Friedman) 55:44

1 year önce55:44

55:44

Send us a text 00:00 00:23 Today's Guest 04:32 What is the CXFormula 07:39 A Mission to Help Small Business 11:00 What Is Small Business Missing When It Comes to Customer Service 15:34 How To Position Yourself and Your Company in the Mind of Your Customer 21:54 An Example of What Happen's When You Start to Focus on the Customer Experience 25:07 Growing VS Scaling 31:40 How To Start Improving the Customer Experience 32:17 What Does Your Ideal Customer Look Like? 33:36 Shop Your Experience/Buy From Yourself 34:41 Where is the Friction Points In Your Company 35:57 STOP Overdelivering All The Time 43:16 Quick Steps You Can Take 50:57 Learn More About CXFormula Host: Brandon Welch Special Guest: Jason Friedman of CXFormula https://www.cxformula.com/ Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Buying Leads vs. Creating Your Own 31:21

30 weeks önce31:21

31:21

Send us a text Dollar in, customer out. That's the way we like to think of marketing, isn't it? That result is certainly possible. But unless you're selling to robots, you're going to have to take a few more steps to get there. Humans have never been more "human" than they are right now; they are longing for connection, authenticity, significance, validation, and hope. Especially when they are making big purchase decisions. But "lead generation" companies continue to reduce them to clicks, emails, and phone numbers that you can sell something to (supposedly right now). This is why leads are such a challenge across every industry. Would you like to know how to become the most obvious, attractive company to do business with? Would you like to escape the torture of bogus leads that overwork your people and leave you empty-handed? And would you finally like to have a cost per customer acquisition that you can take to the bank? Today's episode is for you. Caleb and Brandon will share the secrets behind companies that aren't fretting about marketing ROI, and give you a formula that will compel customers to skip the competition and run straight into your arms. This ain't no fairy tale... but there is a very happy ending for you behind that play button. What are you waiting for? Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ #advertisingstrategy #ads #leads #leadgeneration 00:00 Intro 01:00 The Aggravation of Aggregation 03:43 When You Remove Humanity from Marketing. 05:05 You Don't Do This in Real Life... Why Do You Expect Them to? 06:19 The Law of Reciprocation 07:00 When They Clicked for Price and Speed... 15:06 A Lead a Person With a Need 24:46 If You HAVE to Buy Leads...Don't Make This Mistake Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
The Happy Entreprenuer (ft. Mark Long) 39:50

31 weeks önce39:50

39:50

Send us a text Entrepreneurs always start their journey with optimism, joy, and high expectations. But fast forward a year or two, and you'll find many treading water with bricks on their ankles, stuck just going through the motions. What happens to the magic? What happens to the enthusiasm? How can we be happy as we carry the challenges of the world? Today's guest is a lifelong student of happiness, a public servant, and a serial entrepreneur. As a founder of multiple businesses and a courageous leader of both private and public organizations, he has found the secret to perservering with joy no matter the challenges or circumstances. Regardless of where you are in your journey, Mark's energy and insights will leave you feeling awesome. And you could use some awesome about right now, couldn't you? As soon as you click play, you'll be well on your way to restoring peace in the work you are doing. Host: Brandon Welch Co-Host: Mark Long of 417closets.com Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ #advertisingstrategy #ads #happiness #marketing #profit Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Mentioned in this episode: The Happiness Lab (Podcast) https://open.spotify.com/show/3i5TCKhc6GY42pOWkpWveG?si=8af6f154cfa84d50 The Anxious Generation (Book) https://a.co/d/b2eg5D9 The Purpose is Profit (Book) https://a.co/d/7SS0AJt Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
4 Questions That Will Work Miracles In Your Advertising 36:29

32 weeks önce36:29

36:29

Send us a text Is your marketing machine struggling? Are you pulling your hair out trying to figure out what you need to change for better results? Are you contemplating a big "reset" button on the whole thing? Hold your horses, friend. There is a better way. In fact, there are only four factors that affect marketing performance. And once you understand them, everything gets remarkably easier. This week Brandon and Caleb are teaching the four questions you need to ask to work miracles in your marketing equation. Don't get sick... give that play button a click and your next moves will soon be crystal clear. Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ 00:00 Intro 01:17 The Four Universal Questions 02:49 The Lens of the Three Customers 04:13 Were you found? 06:57 Don’t Inform. Entertain. 09:26 Make Your Past Customers See You 10:45 Getting Attention vs. Holding Attention 22:13 Make The Next Step Clear 29:26 The #1 Leverage Point in the Equation Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Close More Sales During Election Season 26:23

32 weeks önce26:23

26:23

Maven Marketing with Brandon Welch

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Why I'm Carrying Cash 2:53

34 weeks önce2:53

2:53

Send us a text You swing into your favorite coffee shop on your way to work. The young kid at the counter is beaming with enthusiasm, working the espresso machine with one hand and smoothie blender with the other. He never loses eye contact with the next person in line and never misses a greeting to the ones walking in the door. Impressive. “We need more of this in America,” you think to yourself. You step up to the counter, and he remembers your name; “How are you doing this morning, Mr. Welch?” And your order! “Americano with an extra shot, two inches of room?” Bingo. This kid is on fire. “That’ll be $3.42,” he says. You tap to pay, and the tip screen pops up. $1, $2, $3, or “other?” Feeling inspired by his contagious energy, you click “other” and unleash a 300% gratuity. It’s your personal way of getting his attention, giving him a high five, and telling him to keep up the hard work. Except he NEVER gets the message. Because technology sucks. The tip screen disappears, and the money hops from your debit card into the cafe payroll account to be evenly divided among all the other average people working that day. He’ll never see or feel that high five. He’ll never know you are cheering him on. And everyone involved missed a huge opportunity for joy. We’ve long forgotten the difference between tipping and gratuity. Gratuity, as its name suggests, is an expression of gratitude. It breeds kindness, appreciation, and entrepreneurial spirit. Tipping, on the other hand, has become nothing more than a transaction. It breeds entitlement, indifference, and apathy. Does that bother you as much as it does me? Do you want to do something about it? Carry cash, my friend. Leave a crisp twenty behind to let that high schooler know that her dreams matter. Tell the old man at the car wash to keep the change and do something fun with his grandkids. Find the single mom working the gas station counter, look her in the eyes, tell her she’s doing a great job as you hand her a Benjamin Franklin. The size of the bill doesn’t matter. But returning the lost gesture of gratitude to someone stuck in a thankless world can quite literally change their life. Stop tipping. Start giving gratuity. Do it in a way they will feel and know that they are important. Opportunities are everywhere. Will you take them? Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Secret Shop Your Business 18:25

35 weeks önce18:25

18:25

Send us a text Every single interaction with your business is leaving an impression. It’s easy to overlook the little things when you've walked past them a thousand times, but those details are what make or break the magic for your customers. In this episode, Caleb and Leslie give you practical advice on how to Secret Shop Your Business. Learn how to look at things with fresh eyes, recruit an outside perspective on your customer experience, and create a plan of attack to make things even better. 00:00 Intro 02:30 How to Map Your Customer Flow 05:45 Secret Shop Yourself 10:15 Call In Fresh Eyes 13:00 Make Your Hit List 17:00 Recap 19:00 Outro Host: Caleb Agee Co-Host: Leslie Clark Executive Producer: Carter Breaux Audio/Video Producer: Carter Breaux #podcast #advertisingagency #advertising #marketing #secret #shopping #customerexperience Our Website: https://frankandmaven.com/ Instagram: / frankandmavenmarketing TikTok: / frankandmaven Twitter: / frankandmaven LinkedIn: / frank-and-maven Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
3 Things Small Business Leaders Should Be Doing RIGHT NOW 28:59

36 weeks önce28:59

28:59

Send us a text Stock markets tremble, customers hesitate, and revenues soften. But true leaders don't! If you are finding yourself in a weird business paradigm right now, congratulations; This is a huge opportunity for you to be the constant light for your team, your clients, and your community. While the rest of the world blows with the winds of politics, economy, and social turmoil, you need to be the one controlling the narrative and calling the shots. Make sure you are doing THESE THREE THINGS, and you WILL come out better, bigger, and stronger no matter the winds that face you. This one is jam-packed with action items that will fire your team up NOW. Just click "play," and you'll be well on your way! 00:00 Intro 00:50 Things Are Getting Weird Folks 02:58 Build the Narrative that Guides Your Team 05:56 Values, Vision, and Vows Save Every Day 15:03 You MUST Bring the Joy 20:23 What to do About Your Changing Customer 27:38 Recap Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy #podcast #advertisingagency #advertising #vision #visionary #workenvironment Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Facebook or Google, Which is Better for Lead Generation? 40:35

37 weeks önce40:35

40:35

Send us a text 00:00 Intro 01:08 Lead Generation Is Not (Always) The Answer 03:54 Do You Really Want the Transactional Customer? 05:49 The Mindset of Facebook & Google Leads 07:38 Google Pros 14:18 Google Cons 25:06 Facebook Ads Might Not Be What You Think... 28:00 Facebook Pros 37:24 Conclusion 29:29 We Want To Help Your Campaign Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
DON'T Buy TV & Radio ads Until You Listen to This 43:04

37 weeks önce43:04

43:04

Send us a text Host: Brandon Welch Co-Host: Megan Ellis Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy #podcast #advertisingagency #advertising #traditionalmarketing #tvads #tv #radio Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Your Sales Process Probably Sucks (ft. Brad Pearse) 44:21

38 weeks önce44:21

44:21

Send us a text Host: Brandon Welch Co-Host: Brad Parse of simplifiedsales.com Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Hard-Earned Wisdom from Half a Decade 3:16

38 weeks önce3:16

3:16

Send us a text 5 years ago today a fresh-faced, starry-eyed, newbie walked through the doors of Frank & Maven. I brought with me a win-em’-over attitude and a dream to step out swinging. Almost immediately, I found myself sitting face-to-face with business leaders with years of experience who knew their industry like the back of their hands. They were now looking to me for answers and I was desperately trying to keep up. Fast forward to today, and I can confidently say I’m a battle-hardened professional. I’ve gained well-won wisdom that has shaped my approach to business and life. I've distilled my half decade of experience into 5 crucial lessons. These insights, forged through trials and triumphs, have become a playbook for how to show up in the world. Lesson 1: Trust Isn’t Built in a Day The journey to prove my worth taught me that winning trust is a marathon, not a sprint. It took showing up every day, putting in countless hours, and proving I cared through consistent effort. It took over-communicating, over-preparing, and over-delivering. Trust is earned through unwavering effort, never shutting down even when you’re turned down, and proving that your word is good. In the end, that trust will be built on a foundation of respect and tenacity. Lesson 2: Master the Art of Relentless Research Every minute spent researching my clients, their histories, competitors, and industries paid off when I could contribute meaningfully to discussions and decisions. As my mentor Dr. Rice says, “When you’re competent, you’re confident.” In other words, your efforts will be rewarded when people call on you to contribute in a meaningful way to discussions and, better yet, decisions. Lesson 3: Discipline Is Not a Rigid Routine but a Flexible Resilience True discipline is not about being perfect, but about being persistent. Rigid routines will be shattered by unforeseen circumstances, but a flexible resilience allows you to show up with consistency. When you get knocked off track, reevaluate, recalibrate, and recommit. Lesson 4: Listen Morre Than You Speak It’s all about understanding before being understood. Being more impactful than opinionated. Ask questions. Then ask more. Look for the patterns, pain points, and potentials. When you have a full picture painted, your words will mean more. Lesson 5: Keep Short Accounts Mistakes are inevitable, but how you handle them matters most. Stay sincere. Don’t get defensive. Resolve to do better next time. Your people won’t abandon you when you mess up. In the right spirit, it only reminds them that you’re human. — I want to extend a heartfelt thank you to those of you who have allowed me the opportunity to learn these lessons. Your trust, feedback, and partnership have provided the real-world experiences that make these practices invaluable in my life. Whether you’re just getting started or have years of experience under your belt, I hope you find these points as universal and timeless as I have. Here’s to the last 5 years and cheers to the next 5 to come. Leslie Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Get More Customers TODAY 37:16

39 weeks önce37:16

37:16

Send us a text 00:00 Intro 01:56 This Customer Needs You TODAY 04:54 You're Advertising Wrong and It's Not Your Fault 07:48 How to Compete On Price, Speed, and Hassle 15:10 How to Speak to the Today Customer 16:11 Picture Your Exact, Ideal Customer 17:42 Do You Know Their Needs, Pains, Hopes, and Fears? 22:06 Make the Next Step Crystal Clear for Your Customer 24:11 Pick the Right Media for YOUR "Today" Customer 29:21 The Downside of the "Today" Customer 30:43 A "Today" Ad Done Right Host: Brandon Welch Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Keep it Short 0:53

39 weeks önce0:53

0:53

Send us a text Keep it Short You’re going to try to make your case. You’re going to be met with a misunderstanding and twisting of your words. You’re going to try again. You’re going to get the same result. You’ll toss and turn… You’ll dream of the moment where you are finally heard. But the truth is… no matter how much you toil over your words… some people just weren’t wired to receive them. This is the moment you know: Keep it short. And move along. Save your energy for those who were made to understand you, and for those you were made to understand. There are 7 Billion people… Don’t change your message, your values, or your mission just because one of them doesn’t get it. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Lead Your Company With Strong Vision 32:17

40 weeks önce32:17

32:17

Send us a text Do you want your company to grow faster? Do you wish your team was more productive? Would you like a better ROI on your marketing? There is nothing that affects these outcomes more than the strength of your vision. When vision is weak, you attract customers and employees by accident, and your company is reduced to going through the motions. Lackluster profitability, underperforming workers, and apathetic customers are inevitable. But when your vision is strong, the perfect people show up as if the thing you are doing was made for them (and it was). Loyal customers, die-hard team members, and a world-famous reputation is sure to follow. Best of all, you change lives and achieve big dreams in the process. Today, we are tackling the topic of vision with a practical formula you can use to refine the impact you wish to make and communicate it in a way that everyone will understand. And rest assured, this is not just another exercise to create a fancy bag of words that nobody remembers. If you follow the steps we cover today, you will see a change in every corner of your company. It's up to you to finish the year strong. There's no better way to start than clicking that big beautiful play button. Cheers! 00:00 Intro 00:54 Where are you, and where are you going? 01:20 The foundation for companies that grow faster 02:20 Vision is NOT 03:20 Examples of strong vision 07:00 The world is in trouble. Small business can save it. 08:50 Two parts to strong vision 09:18 Step 1: Declaring the world you are trying to create 10:15 Frank & Maven's vision 11:15 Your vision statement formula 16:08 You'll find it in your roots 17:24 The thing that won't happen until after you die 20:25 Step 2: Integrate your vision into company rituals 21:01 How to keep vision from becoming a fancy bag of words 23:55 A vision statement done right will protect you from bad customers (and team) 27:00 Never apologize for this 28:58 You can't get tacos at McDonald's 30:31 Your vision action plan Host: Brandon Welch Co-Host: Leslie Clark Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How To Write Words that Stimulate and SELL (ft. Leslie Clark) 19:39

41 weeks önce19:39

19:39

Send us a text This week, you will write an email that needs to be taken seriously, a text that needs to be felt sincerely, and an advert that needs to sway your prospect into taking action. The difference in success or failure will hinge on your ability to choose the right words. Lean on a phrase that is too bland, and you'll surely be ignored. Craft one that is too creative, and you'll surely be misunderstood. But, when you strike the perfect balance of whimsical and wise in your wording, you'll pull attention like a puppy and persuade like a prince. Today's episode is chock-full of simple tricks for getting people to listen to what you have to say, courtesy of our resident wizard of words, Leslie Clark. And rest assured, if you're not one of those word nerds... We've made sure that this episode ain't any smarter than a 5th grader. (But it will make you a lot of money!) So clickety-click, Slick... you don't want to miss this one! Here are the quick links to the good stuff: 00:57 Before they buy your product, they have to buy your headline 03:03 How to leverage opposites to command attention 05:39 Business in front, party in the back 07:33 Repetition, repetition, repetition 08:47 Twist a popular phrase for feel good and do-next 15:28 When in doubt, bust a rhyme 18:06 Recap Host: Brandon Welch Co-Host: Leslie Clark Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Why Joy will Grow Your Business Faster (ft. Nate White) 48:38

42 weeks önce48:38

48:38

Send us a text Growth is tough right now, and it's even tougher if you're selling luxury items. But, a rare few companies continue to grow at impressive rates while the rest of the world struggles to break even. How are they doing it? Today's guest is one of those rare few, and he has a recipe for success that will surprise you, inspire you, and make you better. Nate White is an infectious leader, master of customer experience, and host of the Chords and Coffee podcast, which has amassed over one million views. I might also add that he is the finest guitar player we've ever heard (and there's proof at the end of this episode). Listen in to learn how he and his team have mastered a culture of excellence, hospitality, and growth despite the headwinds they face. 00:57 The most insane guitar player you'll ever meet 03:16 If you aren't doing this, your business is in big trouble 13:01 If you have these three things, you'll grow no matter what 15:37 The power of the non-negotiable greeting 19:47 A 5-minute recipe for a successful sales day 25:15 The Garth Brooks hack 26:24 Play undercover boss 30:30 The sauciest nugget 41:16 Be, do, have 44:32 Private concert with Nate 47:55 Recap Listen to Nate on Chords and Coffee Here: https://www.youtube.com/watch?v=pVaCvqoiAzU Host: Brandon Welch Co-Host: Nate White of www.palenmusic.com Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Friends and True Friends 1:49

42 weeks önce1:49

1:49

Send us a text We all need the same things: Acceptance Advancement Adventure Your friends all want these things for you too. But your true friends are the ones who will help you achieve these things, even if it costs them their own. They will risk their own acceptance to stand up for you, spend time with you, or tell you the truth no one else is brave enough to tell you. They will prioritize your advancement in status, finances, or well-being as much as they do their own. They will challenge you to go on adventures, remind you that life is short, and help you conquer that scary mountain calling your name. A friend will applaud you when you win and compliment your new shirt. But a true friend will point out when you say something stupid or when you have a long nose hair that needs to be trimmed. A friend will invite you to their events, but a true friend will skip the party to sit on the back deck and talk about the tough week you’ve had. A friend will “like” the inspirational quotes you post on Facebook, but a true friend will text you on a Tuesday morning in March to ask you what you’ve done lately about that New Year’s resolution you set in January. Friends will appear on your path of life often by accident. And that is a wonderful thing. But true friendships only happen on purpose. And it’s one of the most beautiful things you could ever choose to put your energy into. Who has been that true, on-purpose friend for you? Are you being the same for them? Remind them today how rare that is. And get together soon to celebrate. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
7 Ways to Increase Your Appointment Set Rate 23:46

43 weeks önce23:46

23:46

Send us a text Lead counts remain steady, but your appointments are trailing off. What's going on? The truth is that consumers are overstimulated and underwhelmed with the first impression your company is making. If you're struggling to get them on your calendar, you need to have better conversations in more places, and with more follow-through than you ever have. Today's punchy episode will equip you with 7 tactics to cut through the noise and turn those lazy leads into blissful buyers. We'd love to know what you think. Drop us an email to mavenmonday@frankandmaven.com and tell us how we're doing! 00:00 Intro 00:21 Don't forget what a lead actually is 01:52 Meet them where they just were 03:55 It's not just a call or text 07:24 Always call with good news 09:43 The correct number of times to call 13:03 Clarity is everything 14:59 Set your salesperson up for success 18:12 Measure against these benchmarks 21:36 Recap Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Words are Worlds 1:38

43 weeks önce1:38

1:38

Send us a text Words are Worlds Right now there is someone disappointing you, doubting you, and making your life difficult. It’s the weekend, and you’ll likely blow off some steam about this person. You’re perfectly entitled to do that, and it may even do you some good. But before you do, could I remind you of something you’ve known for a long time? The words you say feed the thoughts you have The thoughts you have become the feelings you walk around with Bad feelings create more bad feelings More bad feelings create negative actions Those actions never lead you to the resolution or the life that you actually want Your words literally speak worlds into existence. It seems harmless to spin up negative worlds in the company of friends who love and support us. But what would happen if you… didn’t? There was once a man who spoke a world of peace, forgiveness, grace, and love into existence. He taught us how to create that same kind of world, even in the midst of thrown rocks and curses. And he showed us that when we make that choice, radical, counterintuitive things happen. The world we actually want to live in happens. I am asking: What world are my words creating? Is that a world I want to live in? I hope your week comes to a peaceful end, and that it begins with abundance. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Commitment Changes Everything 33:41

44 weeks önce33:41

33:41

Send us a text 00:00 Intro 01:06 1 Year of Helping YOU 02:18 Breaking Form 08:07 Who is Caleb? 10:42 Who is Brandon? 23:03 Your Commitment Shows Up Everywhere 25:43 We're Giving It All Away Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Find the Fork 2:22

44 weeks önce2:22

2:22

Send us a text Your mom, your guidance counselor, your pastor, your wife, and your best friends have the highest and best intentions for you. But they have given you horrible advice. “You can be anything you want to be,” they say. “Just plan the work, and work the plan.” It’s not that it’s bad advice actually. It’s just ineffective and incomplete. Western culture has taught us that success is a linear path that can be achieved by a carefully calculated plan. But I have met zero successful people who’s life went according to plan. Sure, they will look in their rearview mirror and tell you all of the steps that got them to where they are today. But rewind 3, 5, and 10 years to the past, and they couldn’t have told you what those steps would have been if their life depended on it. Yet the default mode for anyone longing for change is to: 1. Stop 2. Analyze all of their options 3. Wait to take action until they have the right amount of experience, qualifications, degree, money, right timing, or other illusive “permission” to take the next step. The most successful of my friends will all tell you; There will never be someone show up and tell you that you’re ready, this is the right time, or that you have permission to move forward. The truth is that the perfect timing can’t be seen through the windshield. It can only be seen through the rear view mirror. And the only way to get it in the rear view mirror, is to move forward in an uncertain direction. Here’s the good news: 1. Once you get moving, you will know very quickly what is working and what isn’t working 2. Because you live in America, you can always pivot 3. Making a wrong move now will always lead you to the right one soon. The fork in the road is never very far away. And that fork will lead you to wonderful places. Find the fork, my friend. You have everything you need to start right now. Today. This moment. I can’t wait to hear all of the wisdom that will soon be beaming from your rear view. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
The Six Pitfalls of Business and How to Avoid Them (ft. Zach Hoskins) 44:09

45 weeks önce44:09

44:09

Send us a text As leaders, we can sense when something feels "off." This puts us in a hyperactive mode of "fixing" anything and everything in our sight. Except we often break more than we fix. Wouldn't it be better to be able to diagnose the source of the problem instead of driving everyone crazy? And wouldn't it be even better if we avoided those problems altogether? After helping hundreds of CEOs get out of their own way and tap into rapid growth, Zach Hoskins began to see the same six patterns over and over. He calls them the "Six Pitfalls of Business," and today, he will teach you how to overcome them before they ever overcome you. This action-packed lesson is exactly the fresh breath of air you need to jump-start your week and the second half of 2024. Dive in and profit, friends! 00:00 Intro 01:07 A Master in Productivity 03:19 The Six Pitfalls of Business 05:00 Why Your Direction Probably Isn't Clear 06:15 Bonus: This Applies Directly To Success in Advertising 08:25 What If You're Not a "Visionary?" 12:40 You Need to Audit Your Business 14:45 Poor Execution and Implementation 19:31The Constant Threat of Cash Crunch 22:45 It's Not Just About the Money... 23:40 Lack of Clarity and Accountability 27:20 How to Take the Awkwardness Out of Hard Conversations 29:03 The Wrong People on and Team Dysfunction 32:33 How to Avoid Misalignment 34:11 Having the Courage to Offboard 35:42 If You Truly Care, You Will Do This 38:59 How to Avoid Costly and Frustrating Meetings Host: Brandon Welch Special Guest: Zach Hoskins from theefficiencyconductor.com Executive Producer: Carter Brea Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How to Measure the Effectiveness of TV & Radio Advertising 33:08

46 weeks önce33:08

33:08

Send us a text Our agency has thrived by knowing how to make big money with digital advertising. But when our service clients want to 10X the size of their companies, our #1 tool is TV & Radio. Does that surprise you? Here's why: - Even as the world uses digital streaming at record rates, there are still VERY big audiences consuming local TV and Radio (especially live news & sports) - These audiences, compared to digital audiences, are CHEAP. We usually reach 5-8X more people for the same budget 🤯. - When we make make our clients famous with those huge groups of people. Then, when those people need what our clients are selling, they very naturally like, trust, and buy from them at much larger rates than can be earned with digital media. The results are undeniable. Just ask any of the now-millionaires we've done this for. Still yet, there's a dilemma: "Sophisticated" marketers often abandon TV & Radio in favor of fancy-shmancy targeting and tracking. And hey, there is definitely a time and place for fancy-shmancy targeting & tracking. But when you want to become a market leader, you're going to have win people over long before they're ready to buy what you're selling. And because they don't need what you sell, they won't interact with you in the ways that can be tracked by "sophisticated" marketers. There's a waiting period before you feel that huge growth. Rest assured, when you become famous with hundreds of thousands of people, huge growth is on the way. But without fancy targeting and tracking, how are you supposed to know it's working until then? After creating hundreds of millions of dollars in growth with TV & Radio, we have uncovered 7 clues that emerge during the buildup of successful broadcast campaigns. In this week's episode, we are teaching you those 7 clues. When you find these, you can be assured that your broadcast campaigns are not only "working," for you... you're headed for a season of record gains. As sincerely and truly as we can say it, TV & Radio could be the biggest game changer your company has ever seen, as long as you don't chicken out before it has a chance to work. Cheers to all you're making happen! 03:14 The Most Profitable Kind of Customer 16:08 Trending Direct Website Traffic and Brand Searches 18:13 Decreased Lead Cost 21:00 Higher Conversion Rates on your Website 23:49 Higher (and Easier) Sales Closing Ratios 25:52 Creating More Repeat and Referral Business 27:23 The Copycat Effect 29:50 Faster Growth Rate Annually Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
5 Ads That Are Killing It (And Why) 40:59

47 weeks önce40:59

40:59

Send us a text You probably already know this... but a reminder never hurts. The media you choose to buy doesn't make your ad successful... It's the ad you choose to write that makes the media successful! Even with the biggest budget, the biggest audience and the most fancy targeting in the world... you can STILL wind up empty handed without the right message (ad). Most ads fail because the business owner thinks that if they "just get their name out there," people will automatically want to do business with them. But when was the last time you bought something just because "the name was out there?" Human decisions are a lot more complicated than that. But it's okay, because in this episode , we're going to show you exactly how to write ads that get attention and persuade people to take action. Three principles that will never fail you: Avoid predictability at all costs Use real, 2nd person voice Make it extremely clear how their life will be better when they take the next step Click here to see magic behind 5 that are making big money for our clients. It's gonna be a great week! Quick Links: 02:23 Ad 1 How to use "Divergence" To Earn Attention 11:01 Ad 2 Why Smiles, Fists, and Tears are the key to selling 19:51 Ad 3 Fame = Fortune 26:52 Ad 4 How to Use Metaphors for Emotional Appeal 31:07 Ad 5 The Power of Jingles...When Done Right 38:09 Three Principles That Will Never Fail You Host: Brandon Welch Co-Host: Kyle DeVries Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
How To Hold Your Digital Ad Agency Accountable 37:44

48 weeks önce37:44

37:44

Send us a text When things are running smooth, you assume your marketing is doing its job. But as soon as leads and sales get tougher, you suddenly wonder if you’ve been giving credit to the right things… and now every penny you’ve been spending is suspect. Are you facing lackluster results with your advertising? Are you wondering if your marketing people have been fluffing all along? Would you like to know how to cut through all the nerdy jargon and get the truth? These are the times that separate the boys from the men, as they say. Today we are going to teach you how to bring a mature, methodical approach to your marketing conversations and get to the bottom of what’s working and what’s not. This episode could be the biggest difference maker we’ve ever brought you. It’s all one click away! 00:00 Intro 01:11 Today's Episode 05:01 "How Many Different Media Services Am I Advertising On? 10:04 "How Much Am I Spending On Each Ad Platform?" 12:08 "What Kind of Campaigns Am I Running?" 19:18 "What Is My Cost Per Lead?" 23:05 Review 23:55 You Get What You Pay For 26:54 Media Mixing Is A Myth 28:19 Choose The Right Google Campaign 28:39 Make Your Agency Show You The Math 35:40 Our Goal For You The Business Owner Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Links In This Episode Digitalmarketer.com Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Playing it Safe Isn’t Humble 1:16

48 weeks önce1:16

1:16

Send us a text You have natural abilities. Those natural abilities gave you an advantage over most people. They got you to a reasonable level of success. People applauded you. It felt weird to be celebrated for something that was reasonably easy. You, not wanting to be a braggart, struggle to push yourself out in front anymore. You think the “attention” is braggadocios. So you settle for comfortability, and you tell yourself “you’re not an arrogant person.” You accepted that there were two options… be “humble” or “big.” And that’t the biggest lie you’ve ever been told. I’ve recently been reminded: God did not give you your abilities so you could play it safe He wants to you trust him for the times you aren’t comfortable Turning gifts into bigger, harder things is the best way to honor what you have been given Is that reminder helpful for you, too? Let’s stop playing it safe my friend. There is a lot of meaningful work to be done. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Why Your Organic Website Traffic is Down in 2024 (and how to get it back) 35:16

49 weeks önce35:16

35:16

Send us a text 00:00 Teaser 00:41 Intro 01:40 What's happening with my organic traffic? 02:45 A giant update from Google 08:50 What you can do to stay on top 15:20 Another way Google's making things tougher 21:10 A new chance to prove credibility 26:50 What's your local listing authority? 28:50 How Google checks if you're 'legit' 32:00 Oh yeah, it's an election year too. 33:00 Recap 33:50 Outro Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Tell it Where to Go 2:11

49 weeks önce2:11

2:11

Send us a text If you asked the average person why they haven’t conquered their goals, there is a significant chance they’d provide one of four excuses: Not enough time Not enough money Not enough energy Not enough knowledge There is also a significant chance they would be… wrong. Consider that the average person: Spends 2.2 hours a day on social media Spends 2.9 hours a day watching meaningless TV Works out less than 20 minutes a day Over eats by 400 calories Is sleep deprived 7+ hours per week Has less than $1,000 in savings Reads less than one book per year Do the math and the reality is that the average person already has an additional 10 weeks per year to work on their big dreams… if they would just choose them over TV and Facebook. The average person could lose 10lbs in 2 months with just one better eating decision per day. And the average person could earn the educational equivalent of 10 college degrees in their life if they would just read two books a month. So, what is exactly the problem? Most of us don’t tell our time where to go… we wonder where it went. It seems evident that we also don’t tell our money, our energy, our nutrition, our hobbies, our learning, our spiritual health, or our relationships where to go. But all too often, we wonder where they went. The good news is that there’s is an alternative: Don’t do that. It’s time to take the things back that already belong to you. Friendly reminder – The year is still young. Your dreams are still worthy. Your options are still plentiful. Tell your life where to go so you’ll never wonder where it went. It’s so much better that way. Cheers, BW Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
Why Your Leads Aren't Converting to Sales (And How to Fix It) 28:25

50 weeks önce28:25

28:25

Send us a text 00:00 Intro 01:04 Today's Episode 02:10 Consumer Habits and Stats 06:17 Are You Confident Enough to Sell? 08:34 #1 Ask Better Questions 12:24 #2 Communicate Your Values Better 16:26 #3 Get In Front of More People Who Aren't Brand Aware 21:26 #4 Provide A Trade-Down Option 24:20 #5 Choose to Grow Host: Brandon Welch Co-Host: Caleb Agee Executive Producer: Carter Breaux Audio/Video Producer: Nate the Camera Guy Our Website: https://frankandmaven.com/ Instagram: https://www.instagram.com/frankandmavenmarketing/ TikTok: https://www.tiktok.com/@frankandmaven Twitter: https://twitter.com/frankandmaven LinkedIn: https://www.linkedin.com/company/frank-and-maven/ Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

Maven Marketing with Brandon Welch

1
God and Your iPhone 1:50

50 weeks önce1:50

1:50

Send us a text I’d like to find the writers of the iPhone software who automated this video title yesterday, and I’d like to punch them. Notice I didn’t just say “this video.” I said “this video title.” “Early Adventures with Jude” It was one of the many auto-generated slide shows served up to me each week on my home screen. Like most, this video was a blessing of past memories. But it was that “early” word that got me. The “*Early* Adventures” implies that we are now in… The *later* years, and that caused me to have a moment. At first I thought “he’s still a young kid.” Then I thought, “no, he’s really not.” And then I heard what God was trying to tell me. “Give your infinite attention to him as I have given my infinite attention to you.” Oof. It had nothing to do with the software guys. It was a reminder of how big and precious his gifts are, and that they are currently right in front of me. And suddenly everything else in my week felt very small in comparison. I have surpassed the halfway point of the moments Jude and I will live under the same roof. That stings. But I am grateful for the reminder to cherish those moments like pure gold. I am also curious: If God just used the iPhone to speak with me, could he use something unusual to speak with you today? The reminders of His love are everywhere. Let’s try to give them our infinite attention. Cheers, BW God and Your iPhone Frankly Friday 5/3/24 “Time, like money, is spent. What are you buying with the hours of your life?” – Roy H. Williams Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a…

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Maven Marketing with Brandon Welch « »
Commitment Changes Everything