MMS #77 - How to Get Attention in an Attention-Deficit World with Erik Huberman

Mastering Modern Selling

Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age.
In a world where attention is the new currency, Erik's strategies offer a blueprint for success.
This episode offers insights for anyone looking to elevate their sales and marketing game.
Key Takeaways:
1️⃣ Event Networking as a Top Funnel Strategy:
Erik emphasizes the power of attending events to meet new people and expand one's professional universe. He advocates for using these opportunities not just for direct sales but for building a broad network that can lead to diverse opportunities.
2️⃣ The Art of Follow-up:
Diligent follow-up is Erik's secret sauce for nurturing relationships. He suggests touching base with contacts every 90 days, ensuring you remain top of mind without being overbearing.
3️⃣ Social Media Consistency:
By posting daily across various channels, Erik maintains a steady presence, subtly reminding his network of his expertise and offerings, making it easy for them to reach out when the need arises.
4️⃣ The Three Pillars - Awareness, Nurturing, Trust:
Erik breaks down his approach into these fundamental elements, focusing on building awareness, nurturing relationships, and establishing trust through third-party validations like reviews and testimonials.
5️⃣ Sales and Marketing Synergy:
A unique insight Erik shares is the symbiotic relationship between sales and marketing. He views marketing as a support system for sales, with both departments collaborating closely to enhance the overall business outcome.
Whether you're in sales, marketing, or just looking to expand your professional reach, these insights are invaluable.
Remember, it's not just about grabbing attention; it's about holding it and converting it into meaningful relationships and business outcomes.