))
Connecting Content with Your Buyer
Manage episode 276484851 series 2818697
İçerik Angela Earl tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Angela Earl veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Guest: Carter Stepanovsky
Guest Title: Senior Director of Professional Services at Kapost
In 2018, Forrester writes, "The business consumer does not tolerate inconsistent messaging and disconnected content." Learn how the business customer journey - as defined by content - can be more effective and generate more revenue with a Content Operation. By building alignment across teams, processes and tech, Marketeers can execute their content strategy seamlessly throughout the entire funnel to ultimately provide a frictionless customer experience. We'll discuss how to launch a Content Operation through communication and enablement efforts, strategy changes and technology.
7 bölüm
Paylaş
