Breaking Down Silos: The Role of Fractional CMOs in Modern Organizations

Marketing Trends

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.

Tune in to learn

• How fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.
• Why data management and compliance are critical for businesses preparing for funding
• How a fractional CMO can help bridge the gap between investors and marketing teams
• Why defining a clear scope of work is crucial for successful fractional engagements
• How AI can streamline operations and enhance marketing strategies

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