How to get the rest of the team on board with consistent branding - Digge Zetterberg Ohd & Patrick Kampff

Marketing Meetup Podcast

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Why Petra Needs Its People 28:39

13 gün önce28:39

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28:39

For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…

1 yıl önce 58:39

M4A•Bölüm sayfası

Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice and real-world examples that will help your brand resonate internally and externally. Whether you're managing stubborn stakeholders or struggling to communicate your brand’s "vibe," this episode offers actionable insights to elevate your approach and build lasting brand credibility.

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#Business #Marketing #Marketing Meetup #Social Media

How to get the rest of the team on board with consistent branding - Digge Zetterberg Ohd & Patrick Kampff

Marketing Meetup Podcast

14 subscribers

published 1 yıl önce

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M4A•Bölüm sayfası

312 bölüm

#Business #Marketing #Marketing Meetup #Social Media

Tüm bölümler

Marketing Meetup Podcast

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What Google taught me about branding growing businesses - Nishma Patel Robb 57:38

4 gün önce57:38

57:38

In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nishma shares her inspiring journey of stepping away from a high-profile corporate career to launch a startup dedicated to helping women achieve financial freedom through powerful personal branding. We dive deep into: Why Nishma left Google and the motivation behind creating Glittersphere Key lessons from corporate giants and what small businesses can learn (and do better) Practical tips on building authentic and impactful personal brands The core elements of strong brands and storytelling that truly connects This conversation is packed with insight, warmth, and actionable advice—perfect for marketers, entrepreneurs, and anyone looking to make their brand stand out.…

Marketing Meetup Podcast

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Must know graphic design tips for busy marketers – Dave Officer 1:19:22

19 gün önce1:19:22

1:19:22

Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hierarchy, repetition, white space, and alignment can instantly improve your visuals, helping your messages land better and your designs look professional.

Marketing Meetup Podcast

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Busting 5 myths of branding - Sarah Robb and Rachel Fairley 1:00:01

5 weeks önce1:00:01

1:00:01

There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward. Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They’ll cover why you should NOT 1. Start with strategy 2. Leave it to the experts 3. Put customers first 4. Create brand guidelines 5. Focus on consistency Come join Sarah and Rachel to focus your efforts, eliminate the jargon and build your brand with confidence so it can reach its potential and grow revenue.…

Marketing Meetup Podcast

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How to get the rest of the team on board with consistent branding - Digge Zetterberg Ohd & Patrick Kampff 58:39

5 weeks önce58:39

58:39

Marketing Meetup Podcast

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AI Agents: What do marketers need to know? - Ash Stearn 1:00:17

6 weeks önce1:00:17

1:00:17

In this episode of The Marketing Meetup Podcast , Joe is joined by AI expert Ash Stern to break down the world of AI agents —what they are, how they work, and whether businesses truly need them. AI can often feel like an overwhelming, jargon-filled space, but Ash simplifies it beautifully, comparing AI agents to digital employees that can automate and enhance marketing workflows. Key takeaways from the conversation: What AI Agents Actually Are – Understanding the difference between AI agents, traditional chatbots, and custom GPTs. When & Why to Use AI Agents – How they go beyond basic automations, making independent decisions and streamlining complex marketing tasks. Practical Use Cases – From repurposing content at scale to automating sales research, Ash shares real-life applications of AI agents in marketing. Challenges & Misconceptions – The learning curve involved, common pitfalls, and why AI agents aren't just a plug-and-play solution. Ash also shares her own journey from a non-technical background to mastering AI automation and highlights some of the most innovative AI-driven marketing strategies she’s seen. If you’ve been curious about AI agents but unsure where to start, this episode is packed with actionable insights and honest advice on navigating the AI hype. 🎧 Tune in to learn how to harness AI for smarter, more efficient marketing!…

Marketing Meetup Podcast

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The step by step guide to building personal brands (Part two) - Ash Jones & Claudia Cardinali 31:29

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Marketing Meetup Podcast

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The step by step guide to building personal brands (Part one) - Ash Jones & Claudia Cardinali 45:43

8 weeks önce45:43

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In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities. From overcoming confidence barriers to finding your unique approach, Ash and Claudia provide a practical, step-by-step guide to making personal branding work for you. Whether you’re a founder, freelancer, or employee, this conversation will help you position yourself in a way that creates meaningful career and business opportunities. 🔹 How to approach personal branding in a way that feels authentic 🔹 The different types of personal brands and how to find yours 🔹 Why confidence—not strategy—is often the biggest hurdle 🔹 How to build visibility and influence in your industry Tune in for an insightful, no-nonsense discussion on how to grow your personal brand with intention, creativity, and a long-term mindset.…

Marketing Meetup Podcast

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How to stop overthinking and (finally) start taking action: the workshop - Kirsty Hulse 1:44:52

9 weeks önce1:44:52

1:44:52

How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty Hulse In this special live workshop, confidence coach and founder of Confidence Live, Kirsty Hulse , takes us through practical steps to overcome overthinking and start taking meaningful action. What you'll learn: How to recognise when your mind is jumping to worst-case thinking The difference between gut instinct and worry – and how to trust yourself more Practical tools to reframe self-doubt into problem-solving The role of play and joy in reducing overthinking A powerful exercise to rewrite the lies we tell ourselves This session is interactive, insightful, and packed with real-life stories and techniques to help you build confidence and clarity in both work and life. 🚀 Join us for this inspiring conversation and take a step towards trusting yourself more.…

Marketing Meetup Podcast

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Protecting yourself from burnout - Rita Cidre - Head of Academy at Semrush 58:08

10 weeks önce58:08

58:08

Burnout is Widespread in Marketing 70% of marketers report experiencing burnout in the past year. The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout. Rita’s burnout was driven by a deep need for achievement and external validation. She tied self-worth to productivity—when she wasn’t performing, she felt like a failure. Many marketers experience this cycle of overworking to ‘prove’ their value. Hear how Rita got burnt out but how she now protects herself from it happening again…

Marketing Meetup Podcast

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Slow the **** Down - Emma Harris, Glow London 57:02

11 weeks önce57:02

57:02

In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. She dives deep into why we’re all running on empty, how to actually slow down without sacrificing success, and why most of our stress comes from imagined fears, not reality. Emma reveals the three game-changing principles behind her Slow the F ** Down* movement: 🔹 Making better choices based on reality, not fear 🔹 The science behind manifestation (it’s not just wishful thinking!) 🔹 How prioritising yourself leads to higher performance, not less If you’ve ever felt overwhelmed, stuck in comparison, or like you’re sprinting through life without stopping to breathe—this episode is your permission to pause, reset, and take back control. Expect honesty, humour, and some life-altering insights you’ll wish you heard sooner.…

Marketing Meetup Podcast

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Five steps to a fulfilling marketing career - Abby Dixon, The Whole Marketer 57:10

11 weeks önce57:10

57:10

In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author. From understanding your personal values to developing holistic skills, Abby shares actionable advice on goal-setting, avoiding burnout, and taking control of your career path. Whether you're just starting out or rethinking your direction, this episode will inspire you to create a sustainable, successful, and deeply rewarding marketing journey.…

Marketing Meetup Podcast

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How to build a local marketing strategy - Louise Cooke 59:13

18 weeks önce59:13

59:13

In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking: What makes up a 'local marketing strategy' and why should we consider building one? How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national? And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?…

Marketing Meetup Podcast

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How to plan for 2025 in B2B - Jade Tambini 57:57

20 weeks önce57:57

57:57

B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best! Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you'll ever need!…

Marketing Meetup Podcast

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How to link business, sales, and marketing strategy - Daniel Priestley 1:02:57

20 weeks önce1:02:57

1:02:57

Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales. The “best brand campaign is ownership” — creating experiences where customers interact with your product is the ultimate branding tool. Overcoming Tensions Between Departments: Collaboration is key: Marketing, sales, and business strategy must work cohesively to scale effectively. Avoid “looking good but going nowhere” by focusing on growth and scaling rather than aesthetics or superficial metrics. Demand Generation vs. Lead Generation: Demand generation is about creating interest and need through trust, insights, and engagement strategies. Lead generation is the result of demand generation — capturing signals of high intent from potential customers. Navigating Mindsets in Business: Understanding the reptilian, autopilot, and visionary brain modes can help individuals stay creative and productive rather than reactive. Awareness and emotional intelligence are crucial for overcoming workplace tensions and building better interdepartmental relationships. Practical Marketing Tactics: Use introduction events, scorecards, and assessments as effective ways to engage and nurture potential customers during the consideration phase. Experimentation is key: Test new ideas on a small scale to gather actionable data before scaling them. Importance of Long-Form Content: Long-form content like podcasts builds trust and transparency, offering unfiltered insights that resonate deeply with audiences. Shorter content should always lead back to the long-form version to maintain authenticity and context. Communicating Ideas Internally with CAPSTONE: Use Daniel Priestley’s CAPSTONE framework to structure pitches: This approach ensures clarity, builds trust, and fosters collaboration, making it easier for stakeholders to buy into ideas. Boredom as a Success Indicator: Scaling success often feels monotonous — repetition and consistency in executing a proven strategy are essential for sustainable growth. Adapting Scarcity Tactics: Even small businesses can introduce scarcity by testing waitlists, exclusive offers, or time-sensitive promotions to create demand.…

Marketing Meetup Podcast

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How to build the bare minimum marketing strategy - Joe Glover 1:04:55

21 weeks önce1:04:55

1:04:55

Introduction Overview : Joe Glover explains a simplified approach to crafting a marketing strategy. Value : Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives : Marketing goals should connect directly to company objectives. SMART Goals : Specific, Measurable, Ambitious, Relevant, Time-bound. Example : Replace “get our name out there” with “increase site visits by 50% in six months.” Identify the Core Problem : Mark Ritson’s “diagnosis” starts with understanding what the customer truly needs. Jobs to Be Done : Customers buy products to solve functional, emotional, or social problems. Research : Use customer feedback, social media, and reviews to pinpoint needs and pain points. Go Beyond Demographics : Use psychographics, behaviours, and values to understand your audience. Focus on Viable Segments : Consider Total Addressable Market (TAM), spending power, and reachability. Example Segment : Joe’s target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear. Craft a Positioning Statement : Define your brand’s unique value concisely. Distinctiveness vs. Differentiation : Separate Strategy from Tactics : Start with strategy, not tactics, to avoid scattershot efforts. Use a Funnel-Based Approach : Awareness, Consideration, Purchase, Retention, Advocacy. Examples : Team Involvement : Collaborate with sales, leadership, and other departments for buy-in. Measure & Adjust : Track each tactic with specific metrics to ensure alignment with strategy. Key Steps to a Bare Minimum Marketing Strategy 1. Set Clear, Aligned Goals 2. Solving a Problem 3. Targeting and Segmentation 4. Positioning 5. Tactics…

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How to get the rest of the team on board with consistent branding - Digge Zetterberg Ohd & Patrick Kampff