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Raj Chauhan Unplugged: Why Ad Tech’s Creative Revival Pulled Him Back In
Manage episode 445429186 series 3539495
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In this must-listen episode of The ADOTAT Show, ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’re witnessing a wave of change that’s pulling him right back in.
We dive deep into retail media’s massive potential, the evolving role of curation (spoiler: experts are back in demand!), and the game-changing tools that offer closed-loop attribution for the entire commerce journey. Raj doesn't hold back on his predictions either, especially about the looming end of linear TV—yeah, it’s still out there, but not for long. If you're clinging to it, consider this your friendly wake-up call.
Whether you're a seasoned pro or just trying to keep up with the fast-paced world of ad tech, this episode is packed with insights you can’t afford to miss. Tune in to hear Raj’s take on why the industry’s creative renaissance is turning heads, and how retail and commerce media are setting the stage for the next big shift.
Grab your headphones, hit play, and get ready to learn why now is the time to jump back into the ad tech game!
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