Ep. #94 - Deconstructing SaaS Pricing Models and Strategies (w/ Corey Haines from SwipeWell)

Marketing Mantra

From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success.

In this episode, I'm joined by Corey Haines, the creator of SwipeWell, Swipe Files, and Copywriting Prompts, to deconstruct SaaS pricing models and strategies. Corey is a a marketer, entrepreneur, podcaster, and investor. In addition to launching several SaaS businesses, he's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, and Holloway. He's also the host of the weekly Default Alive podcast, where he talks about his journey on bootstrapping his startups.

Tune in to learn:

• The importance of SaaS pricing
• How to approach SaaS pricing when you're just starting out
• The most common SaaS pricing models
• How to choose the right SaaS pricing model for your business
• The different SaaS pricing strategies to keep in mind
• Productivity hacks for busy entrepreneurs

...and lots more. A must-listen episode for SaaS entrepreneurs and marketers out there.

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Tools and resources discussed in the episode:

SwipeWell - https://www.swipewell.app/

CoreyHaines.co - Learn more about our guest Corey Haines here - https://www.coreyhaines.co/

SaaS Pricing Models & Strategies Demystified (Corey Haines' blog post) - https://baremetrics.com/blog/saas-pricing-models

Semrush - Get 1-month free trial to Semrush: https://www.99signals.com/go/semrush-pro-offer/

Ahrefs - https://ahrefs.com/

Recommended business books for entrepreneurs: The Mom Test by Rob Fitzpatrick, Obviously Awesome by April Dunford, and Super Thinking by Gabriel Weinberg and Lauren McCann

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.