Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic

Marketing Mantra

A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can follow the same process for your own blog.

-=-=-=-=-

This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

Tools & resources discussed in this episode:

• [Blog Post] Content Upgrade Strategy: How to Optimize Old Blog Posts to Get More Traffic - https://www.99signals.com/content-upgrade-strategy/
• Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/
• Semrush Review: https://www.99signals.com/semrush-review/
• GrowthBar: Try it free for 5 days - https://www.99signals.com/go/growthbar/
• Animalz Revive - https://revive.animalz.co/
• 5 Best Blogger Outreach Tools - https://www.99signals.com/best-blogger-outreach-tools/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.