When and How To Raise Your Prices

Marketing for Coaches

The temptation is strong to overthink raising your prices, but the truth is, “for the hell of it” is generally a good enough reason to do it. In this episode, I explain why that is and offer some other reasons it’s probably reasonable to raise your prices.

Today, I share a story that illustrates why a loss of clients isn’t necessarily a good reason not to raise your prices, and I note that you usually won’t lose as many clients as you’d expect. I emphasize that you don’t have to justify your prices to anyone, and I note that people who pay more tend to be better clients. I also introduce Michael Port’s five reasons you might want to raise your prices.

“If you’re not invested in it financially, you’re probably not invested in it emotionally.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Why you don’t have to justify your prices to anyone
• Why people often aren’t driven away by higher prices
• Why people who pay more tend to be better customers
• Michael Port’s five reasons you might want to raise your prices

Resources Mentioned:

• Book Yourself Solid Associate Training Program
• Book Yourself Solid by Michael Port

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