The Single Biggest Result You Give Your Clients

Marketing for Coaches

Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you?

Chances are, you’d feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result.

In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he’s a departmental head at the NHS when, specifically, he’s a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients.

“Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The critical importance of having a well-defined target market for your business
• Identifying a target market’s specific set of urgent needs and compelling desires
• The “Supermarket Checkout Line Test” and the struggles of beginner coaches in talking about what they do
• The problem with using a generic label to describe what you do as a coach
• How defining your Single Biggest Result can help you avoid being a commodity in your business
• Avoiding the use of industry jargon when selling yourself to people
• Helping empowered goddesses step into their greatness...and why you shouldn’t try to sound ethereal
• Why you shouldn’t use branding sentences when talking about your coaching business
• Hanging our hats on something tangible, measurable, and verifiable
• The impact of specializing your business and associating other benefits to your Single Biggest Result

Resources Mentioned:

• Book Yourself Solid

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