Looking at the Future of Digital Marketing with Ashley Cline | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.

00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline

00:23 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:47 Ashley’s Bio

01:48 - 07:41 Marketing Essentials Moment: Digital Advertising

07:42 - 10:01 Welcome to the show, Ashley!

10:02 - 12:46 Low cost of customer acquisition

12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.

16:01 - 18:42 Ashley’s frustration with medical marketing

18:43 - 23:51 Continuing education and network growth

23:52 - 27:36 Partnering with agencies

27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.

28:29 - 34:23 The future of Ice Cream Social

34:24 - 34:28 Gamification and tracking success

34:29 - 37:57 Tracking cookies and revenue attribution

37:58 - 41:45 The dashboard and reporting

41:46 - 44:00 Micro-influencer marketing

44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/

46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!

46:51 - 47:35 Join The Marketing Expedition Community today!

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