Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model

Managing Marketing

The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved an ROI that put Arnott’s in the top 10% of FMCG campaigns?

Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year partnership with Arnott’s and what the ingredients are in a successful integrated model partnership.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

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For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.