253: B2B Is Really P2P for Sales with Frank Somma

Manage Smarter

Frank Somma, a sales and communications expert, shares his insights on the importance of interpersonal communication in the age of AI in this episode. He discusses the findings of a study by Professor Vanessa Bonds from Cornell University, which revealed that in-person communication is the most effective, followed by phone calls, with emails being the least effective. Somma also shares tips on using Neuro Linguistic Programming (NLP) to improve communication and build rapport with clients. He warns against the dangers of relying too heavily on AI in sales and emphasizes the power of listening.

SHOW NOTES:

Frank Somma is a sales and communications expert, speaker, author, and lifelong charity fundraiser. Frank holds a degree in NLP, Neuro-Linguistic Programming widely accepted as THE communications science, and has been speaking professionally for over 15 years winning accolades from such notable organizations as DLL Bank, GE, Xerox, EMC and several Big I associations. His latest book is B2B is really P2P How to Win with High Touch in a High tech world is selling well and has a 4.9 star rating on Amazon! Frank lives in Holmdel, NJ and when he isn’t occupied with one of his businesses, he’s either raising money for The Cooley’s Anemia Foundation, out running with his dog or in the kitchen cooking homemade pasta.

In this podcast for managers, Audrey, Lee and Frankdiscuss:

· How big tech is affecting management tasks and workflow

· How to lean into new technology and AI to increase efficiencies as well as communication

· How to recognize and match tone, pace and speaking style of prospects and clients

· Why just B2B and what about B2C?

· What's the best approach? In person meeting, phone call or email?

· Frank's advice for leaders on how to establish personal relationships with bankers, the board and investors?

“In a popular Yale experiment, researchers used coffee to learn how physical sensation influenced mental judgment. To test their hypothesis about the importance of temperature, research assistants casually asked that the undergraduate test subjects briefly hold either a warm cup of coffee or iced coffee as they wrote down the information. The subjects were then given a packet of information about an individual and then asked to assess his or her personality traits. The participants assessed the person as significantly “warmer” if they had previously held the warm cup rather than the iced cup. As an aspiring master communicator, this reminds me to see who and not through. It reminds me to take a beat, make eye contact, and smile. It reminds me to ask a question and listen earnestly to get to know a little about the people I encounter. ”– Frank Somma

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Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.

Connect with Frank Somma

https://www.franksomma.com/

https://www.linkedin.com/in/frank-somma-473ab612/

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· LinkedIn: Audrey Strong

· LinkedIn: C.Lee Smith

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