Marketing Snake Oil: Why 'Proven Formulas' Are BS

Make Marketing Suck Less for Expertise-Driven Solo Businesses

“If I could just figure out the right way to market.”

I hear this all the time from my clients, and maybe you've thought it yourself.

Because I get it.

There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have.

And if you pay them, they will tell you all the secrets, and you'll never have to stress about marketing again.

But what happens?

• You buy the course or the program.
• Do the work
• Then those results never quite materialize as they promised.

And not only that, what they are teaching is making marketing suck more, not less.

So let's deconstruct why there's no one right way to market and how letting go of that idea is going to help your business.

And fair warning, I'm gonna get a little ranty on this episode.

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Full show notes and transcript are here.