Interview With A Designer - Jackie Lampard

Make an IIIMPACT - The User Inexperience Podcast

Welcome to another episode of Make an IiIMPACT - The User Inexperience!

I'm your host, Makoto Kern. In today's episode titled "Meet The Team: Jackie Lampard - Sr. UX Design Lead," we're diving deep into the world of user experience design with our special guest, Jackie, a Senior UX Designer who's been leading transformative projects for the past decade. We'll explore the exciting journey of our application's internationalization for markets like France, Germany, and Portugal and discuss the essential role of Product Owners in balancing business, design, and development needs.

We'll touch on some of the challenges and risks faced during feature development, and how Jackie and her team have improved their workflow through regular design meetings, an established design system, and efficient communication channels. Learn about the vital elements of research, wireframing, testing, and iterative design that Jackie relies on to create user-friendly interfaces.

We'll also hear Jackie's take on the future of UX in a world increasingly influenced by AI, and her passion projects that go beyond her design career. Whether you're a budding UX designer or a business leader looking to enhance user experience, this episode is packed with insights that you won't want to miss. So sit back, relax, and let's make an impact together.

Timestamps:
00:00 Passionate about UX and problem solving constantly.
05:27 UI overhaul succeeded; positive feedback despite minor bugs.
07:20 Lack of communication caused significant technical debt.
11:09 Questionable investment due to non-representative user feedback.
15:12 Team collaboration ensures consistent, autonomous design updates.
18:59 Design systems ensure consistency, reduce tech debt.
21:57 User testing and design streamline development process.
26:06 Collaborative design effort led to prototype development.
27:33 Facilitating quick UX ideation unites 16 viewpoints.
32:21 Never wanted to write; AI replaces junior work.
33:56 Unique, custom designs; AI for menial tasks.
36:40 Reads French, can't speak; loves animals.

BIOs

Jackie Lampard - is a Sr. UX Product Design Lead @ IIIMPACT and has helped with redesigning consumer and enterprise software applications for the past +5 year with our company. She is a dedicated product design professional who has played a pivotal role in transforming how companies approach user testing and design. Initially confronted with a mindset that saw testing as an unnecessary expense, Jackie was instrumental in advocating for its importance. Through persistence and building strong client relationships, Jackie managed to shift the perception, demonstrating the tangible benefits of thorough user testing and best UX processes. As a result, clients grew to trust and appreciate the process, leading them to invest more in developing comprehensive user flows and journeys. Jackie’s expertise ensured that every click and action was thoughtfully mapped out, leading to seamless and user-friendly experiences. Thanks to Jackie’s efforts, more companies now recognize the value of proper testing and are committed to integrating it into their development processes.

Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. Makoto Kern is a leading expert in the design world, recognized for his proficiency in creating and implementing design systems. These systems are crucial for ensuring consistency across various teams and products within a single application, preventing discrepancies that can increase cognitive load and technical debt. Makoto emphasizes the importance of using specialized tools to accelerate the development of cohesive design systems, thereby maintaining uniformity and efficiency in the design process. Through his work, he has become a pivotal figure in fostering streamlined, consistent user experiences. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical.

IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.

Follow along for more episodes of Make an IIIMPACT - The User Inexperience: https://www.youtube.com/@makeaniiimpactYT