Big 12 Schools VOTE On Adding Washington State, Oregon State in Expansion via ESPN Move, Per Source

Locked On Big 12 | Daily College Football & Basketball Podcast

Adding Washington State and Oregon State to the Big 12 could bring several strategic advantages that enhance the conference's overall profile and stability.

Firstly, expanding the Big 12’s geographic footprint into the Pacific Northwest would create a coast-to-coast presence, extending the conference's brand into new markets. This expansion would not only increase visibility but also potentially attract new media deals and sponsorships, capitalizing on the fan bases in Washington and Oregon. The inclusion of these schools would make the Big 12 a truly national conference, increasing its appeal to broadcasters and advertisers looking for comprehensive market coverage.

Moreover, both Washington State and Oregon State have passionate fan bases and competitive athletic programs, particularly in football and basketball. Their addition would strengthen the conference's competitive balance, bringing in more teams that can challenge for titles and enhance the overall quality of play. This added competition would benefit the conference by providing more exciting matchups, which could drive up television ratings and fan engagement.

Furthermore, the move could provide stability for Washington State and Oregon State, who have been in a precarious position due to the Pac-12's uncertainties. Their inclusion in the Big 12 would secure their future in a stable and growing conference, fostering long-term growth and development opportunities for their athletic programs.

Finally, adding these institutions could help the Big 12 bolster its academic profile, as both schools are respected research institutions. This academic partnership could lead to collaborations that benefit all member universities, enhancing the conference’s reputation beyond just athletics.

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