LinkedIn Speaker Series with Erik Brynjolfsson, Andrew McAfee and Reid Hoffman

LinkedIn Speaker Series

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

9 gün önce27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

7 yıl önce 1:10:22

MP3•Bölüm sayfası

Interested in what the future will hold? Join us as LinkedIn Co-Founder and Partner at Greylock Reid Hoffman hosts a fireside chat with MIT Sloan School of Management’s faculty members Erik Brynjolfsson and Andrew McAfee. Erik and Andrew are co-authors of the 2014 NYTimes best-selling book, The Second Machine Age, and their latest book, Machine, Platform, Crowd: Harnessing Our Digital Future.

Reid, Erik, and Andrew will discuss the fascinating times that we are living in today - a time where a machine can play the strategy game Go better than any human; upstarts like Apple and Google are destroying industry stalwarts such as Nokia; and ideas sourced from the crowd are infinitely more innovative than corporate research labs.

Andrew and Erik know what it takes to master this digital-powered shift, and Reid will have a chance to discuss with them how we need to rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.

81 bölüm

#Tech #Speaker Series #LinkedIn Speaker Series #Careers #Business

LinkedIn Speaker Series

LinkedIn Speaker Series with Erik Brynjolfsson, Andrew McAfee and Reid Hoffman

LinkedIn Speaker Series

79 subscribers

published 7 yıl önce

Paylaş

MP3•Bölüm sayfası

81 bölüm

#Tech #Speaker Series #LinkedIn Speaker Series #Careers #Business

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LinkedIn Speaker Series: Eduardo Briceño 58:26

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LinkedIn Speaker Series with Seth Godin 57:35

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LinkedIn Speaker Series with Susan Cain 49:15

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LinkedIn Speaker Series with Greg McKeown 50:25

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LinkedIn Speaker Series with Reid Hoffman and Leah Smart 46:56

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LinkedIn Speaker Series with Carole Robin 53:57

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