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✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.
📝Special Episode Links:
0:26 - Liz & Joanne's roles at LinkedIn
2:16 - The Challenges in B2B Revenue Attribution
5:35 - LinkedIn Revenue Attribution Report (RAR)
7:59 - Benefits of the RAR for Business and Marketers
9:13 - Detailed overview: How RAR works and its key metrics
14:36 - The simplicity of the RAR dashboard
18:13 - Secure way of setting up the Revenue Attribution Report
22:01 - 2 key things to ensure an accurate and useful report
26:45 - Lookback window on calculating metrics
28:49 - Case Study: Enterprise B2B SaaS Success Story
33:27 - What's next for LinkedIn's Revenue Attribution Report
36:01 - Granular campaign-level reporting for better insights to enable optimization
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
28 bölüm
✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.
📝Special Episode Links:
0:26 - Liz & Joanne's roles at LinkedIn
2:16 - The Challenges in B2B Revenue Attribution
5:35 - LinkedIn Revenue Attribution Report (RAR)
7:59 - Benefits of the RAR for Business and Marketers
9:13 - Detailed overview: How RAR works and its key metrics
14:36 - The simplicity of the RAR dashboard
18:13 - Secure way of setting up the Revenue Attribution Report
22:01 - 2 key things to ensure an accurate and useful report
26:45 - Lookback window on calculating metrics
28:49 - Case Study: Enterprise B2B SaaS Success Story
33:27 - What's next for LinkedIn's Revenue Attribution Report
36:01 - Granular campaign-level reporting for better insights to enable optimization
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
For more engaging content, make sure to like, share, and subscribe!
28 bölüm
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