Keith Macpherson on Gratitude

Let's Connect With Keith Macpherson

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How Anthropologie gets omnichannel right (and what to learn) 27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

4 yıl önce 16:40

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How will you practice gratitude if you are facing a $30,000 house repair?

This was Keith Macpherson’s personal experience when he was challenged to practice gratitude in his most challenging times, just like facing a $30,000 bill to repair his house in Canada.

Keith lives in Winnipeg, Canada, and it's quite common for houses in Canada that shift foundations because the city was built on a waterbed system.

Despite this, he calls himself lucky to have a moving house.

Keith is a wide range reader, and the book by Florence Scovel Shinn about gratitude changed his perspective in life.

Florence says, “Gratitude is the law of increase, and the complaint is the law of decrease.”

And in the $30,000 bill that he’s facing for the repair, he sees it as a symbol of gratitude or thankfulness to whatever service is provided for him.

Through and though, Keith continues to practice the law of gratitude and navigates and moves through life’s difficulties with a gratitude state of mind every single day.

And on money, he says, “Financial Freedom is God's idea for a man what God has done before he can do for me and more opens doors.”

Keith wants to know what you think about gratitude as well, and share your experience also.

Drop it in the comments section or message him. Link below.

Listen to the full episode here: *LINK*

Website: https://www.keithmacpherson.ca

Youtube: https://www.youtube.com/user/keithmmac

Instagram: https://www.instagram.com/keithmmac/

Facebook: https://www.facebook.com/keithmmacpherson/

Twitter: https://twitter.com/keithmmac

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Keith Macpherson on Gratitude

Let's Connect With Keith Macpherson

published 4 yıl önce

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