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Cracking $1M ARR: Growth Secrets from Y Combinator-Backed Warmly
Manage episode 423022560 series 3579312
İçerik Opascope tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Opascope veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Max sits down with Derek Jackson, Head of Marketing at Warmly. Derek’s brand-building strategy combines a strong bias to action with careful attention to feedback. He walks Max through the process of cultivating a brand reputation. With a clear marketing thesis and an iterative approach to branding, Warmly keeps an eye to future growth in the B2B SaaS space. (00:00) Introduction (00:14) Derek’s Path to Warmly (06:02) Joining Warmly: The Beginning (11:09) Navigating Early Challenges (15:45) Building a Marketing Thesis (27:13) Understanding Buyer Psychology (32:39) Finding the Right Customers (34:47) Challenges in Marketing Metrics (44:56) Building a Strong Brand (53:22) The Pillars of a Marketing Thesis (01:00:06) Executing the Marketing Strategy (01:06:52) Engaging with Influencers (01:09:04) Conclusion and Final Thoughts
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