Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot

Leads2Scale

This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter. During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.