Aquatics GB CEO joins the podcast with World Swimming in deep water; Fifa's new rights carve-out; and Thomas Bach avoids a Godfather III moment

Leaders Sport Business Podcast

Leaders Editorial Director James Emmett and Content Director David Cushnan run the rule over the stories moving the global sports industry needle this week. They're joined in the studio by Aquatics GB CEO Drew Barrand.

Together they discuss the fallout from the Chinese doping story; and the CEO response to scandal: the motivating factors behind any move or statement and the stakeholder sensitivities that have to be accounted for.

Fifa's big ambitions for the new look Mondial de Clubes and the carve-out that's tempting Apple to the rights negotiating table are also covered.

Meanwhile, Cushnan had a front row seat for the premiere of the third part of Thomas Bach's Olympic Agenda trilogy: the IOC's AI Agenda, and he liked what he saw.

Plus, why the NGB equation of performance + governance = not a lot of room for much else has to change; and what Aquatics GB are doing with the data behind the 550,000 streams of the recent British Championships.

The agenda’s out for 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting.

There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit 4-se.com for more details.