#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira

Leaders in Customer Loyalty, Powered by Loyalty360

İçerik Loyalty360 tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Loyalty360 veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

3M ago 15:43

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Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs and strategies. Integration of these technologies into day-to-day workflows is a challenge for many brands, especially when considering potential roadblocks from limited budgets, internal resources, and the ability for these innovative technologies to complement brands’ existing marketing technology stacks.

Loyalty360 CEO Mark Johnson recently spoke with Monique De La Rosa. VP, Data Science and Analytics at Ansira, about the opportunities AI and ML present to elevate customer loyalty programs with more seamless and personalized experiences.

Bölümler

1. #403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira (00:00:00)

2. Leveraging AI for Customer Loyalty (00:00:04)

3. Maximizing AI for Customer Engagement (00:09:56)

4. Inspiration and Legacy (00:14:44)

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