Callan Faulkner of REI Optimize

Land Maverick Podcast

Introduction:

In this episode, we dive into the dynamic world of land investing with Callan Faulkner, a mastermind in the realm of real estate. Callan shares her expertise on adapting to the evolving landscape of land investment, particularly focusing on the challenges and opportunities in texting strategies for lead generation. Expect an engaging conversation filled with practical advice and innovative approaches to staying ahead in the industry.

Episode Highlights:

• Callan discusses the recent changes in the land investing industry, emphasizing the importance of adapting strategies in response to these changes.
• Exploration of the impact of new regulations on texting as a lead generation tool and strategies to maintain compliance while effectively communicating with potential leads.
• Discussion on the effectiveness of multi-channel marketing in the current real estate landscape, including texting, ringless voicemail drops, cold calls, and direct mail.
• The importance of email marketing as a complementary strategy to other marketing channels.
• Strategies for dealing with reduced lead generation from texting and adapting labor resources accordingly.
• Discussion on the importance of authenticity and personalization in automated marketing communications.
• Callan offers advice on navigating the complexities of compliance and litigation risks in marketing.
• Exploration of innovative strategies for niche targeting in land investing, such as focusing on probate or pre-probate situations.
• An in-depth look into Callan's experience with a significant entitlement deal, highlighting the challenges and learnings from the process.
• Callan announces upcoming initiatives and resources for land investors, including a challenge program and developments in AI for cold calling.

Resources Mentioned:

• Launch Control (launchcontrol.us): A platform for managing texting campaigns in real estate.
• Sly Broadcast (slybroadcast.com) and Drop Cowboy (dropcowboy.com): Services for ringless voicemail drops.
• REIoptimize.com: Callan's website offering resources for upcoming challenges for real estate investors.