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Ep. 3: The E-Commerce Secrets of Popov Leather
Manage episode 415588606 series 3565873
İçerik KORE Outdoors tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan KORE Outdoors veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Eleven years ago Ryan Popov began Popov Leather as a passion project, hand-crafting wallets on his dining room table during nights and weekends. Since then, his company has shipped over 120,000 orders through Shopify and it now employs over 20 people at a workshop in Nelson, British Columbia.
The latest episode of the KORE Outdoors Podcast is a deep dive into e-commerce and digital marketing. Ryan has turned his focus on learning as much as he can about running a successful e-commerce business and he’s a wealth of knowledge. With host Christian Rawles of Ambler, he discuss digital ads, where to start with email marketing, the importance of customer reviews, and the most important hire he made that helped fuel his growth.
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