))
Driving Tourism: Is It Time for the Kangaroo to Take the Backseat?
Manage episode 310348499 series 3052999
İçerik Knowledge@Australian School of Business - Video Interviews tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Knowledge@Australian School of Business - Video Interviews veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
The latest novel push by authorities to bring more international tourists to Australian shores seems oddly timed. With the Australian dollar running at record highs, some suspect it will backfire. However, Larry Dwyer, a professor of marketing at the Australian School of Business, anticipates the opposite may happen. The new marketing drive may raise the consciousness of locals to the appeal of holidaying closer to home and, with domestic holidays accounting for 75% of tourism down under, this may be just the boost the industry needs. But this is no time for complacency, Dwyer cautions. Australia must look beyond its traditional attractions and focus on promoting a range of valued experiences for travellers.
36 bölüm
Paylaş
