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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
#57 Anna Airola & Elias Salonen
Manage episode 379669833 series 96674
İçerik Keskusteluohjelma tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Keskusteluohjelma veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Keskusteluohjelma Jakso 57 – Anna Airola & Elias Salonen Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Fujifilm-kamerat Røde, Procaster-mikseri Lundia Kvadrat Artek Liveleikkaus Joonas Lahtinen Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
…
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244 bölüm
Manage episode 379669833 series 96674
İçerik Keskusteluohjelma tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Keskusteluohjelma veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Keskusteluohjelma Jakso 57 – Anna Airola & Elias Salonen Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Fujifilm-kamerat Røde, Procaster-mikseri Lundia Kvadrat Artek Liveleikkaus Joonas Lahtinen Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
…
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244 bölüm
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1 VLOG #97 Franciksen ensiesiintyminen, Unohdettu Kirkkko, konservativismi, itsemurha 1:34:46
1:34:46
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Keskusteluohjelma VLOG 97 – Franciksen ensiesiintyminen, Unohdettu Kirkkko, konservativismi, itsemurha Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #96 Mis oon ollu ja miten voin, maskuliinisuus, masis ja massit 1:29:19
1:29:19
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Keskusteluohjelma VLOG 96 – SMis oon ollu ja miten voin, maskuliinisuus, masis ja massit Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 #58 Tuomas Pietikäinen / Dj Ibusal / Thube Hefner 1:48:59
1:48:59
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Keskusteluohjelma Jakso 58 – Tuomas Pietikäinen Liveleikkaus Julius Konttinen Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #95 Suomi nousuun, kumppanin seksihistoria, raakut, syksyhesa 1:59:47
1:59:47
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VLOG #95 Suomi nousuun, kumppanin seksihistoria, raakut, syksyhesa by Kaarle
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1 VLOG #94 Kuoleman jälkeen, kiusaaminen, addiktioita, mielialavaihtelut 1:38:43
1:38:43
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Keskusteluohjelma VLOG 94 – Kuoleman jälkeen, kiusaaminen, addiktioita, mielialavaihtelut Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #93 EU-vaalit ja politiikka, Arvi, Click Mix Sour, budjettikesäloma 1:38:42
1:38:42
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Keskusteluohjelma VLOG 93 – EU-vaalit ja politiikka, Arvi, Click Mix Sour, budjettikesäloma Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #92 Pasifismi, tunnepuhe, pyhyys, mitä dokaisin jos dokaisin 1:11:56
1:11:56
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Keskusteluohjelma VLOG 91 – Pasifismi, tunnepuhe, pyhyys, mitä dokaisin jos dokaisin Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #91 Kuulumiset, poliisihevoset, vahvistusharhat, skeittaus ja feminismi 2:18:12
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Keskusteluohjelma VLOG 91 – Kuulumiset, poliisihevoset, vahvistusharhat, skeittaus ja feminismi Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 #57 Anna Airola & Elias Salonen 1:38:45
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Keskusteluohjelma Jakso 57 – Anna Airola & Elias Salonen Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Fujifilm-kamerat Røde, Procaster-mikseri Lundia Kvadrat Artek Liveleikkaus Joonas Lahtinen Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #90 Jengiväkivalta, seksimorkkis, jazz-suositukset, Aikuiset 1:32:02
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Keskusteluohjelma VLOG 89 – Jengiväkivalta, seksimorkkis, jazz-suositukset, Aikuiset Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #89 Äärivasemmisto, pienlapsivanhemmuus, kataklysmi, teknokratia 1:31:10
1:31:10
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Keskusteluohjelma VLOG 89 – Äärivasemmisto, pienlapsivanhemmuus, kataklysmi, teknokratia Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #88 Elämän tarkoitus, parisuhdepelot, sosialismi, sijoittaminen 1:42:30
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VLOG #88 Elämän tarkoitus, parisuhdepelot, sosialismi, sijoittaminen by Kaarle
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1 VLOG #87 Miten menee, mitä tehny, miltä maailma tuntuu ja muita asioita 1:48:55
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Keskusteluohjelma VLOG 87 – Miten menee, mitä tehny, miltä maailma tuntuu ja muita asioita Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #86 Utopiat, Suvilahti, redpill, keväthitit 1:19:39
1:19:39
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Keskusteluohjelma VLOG 86 – Utopiat, Suvilahti, redpill, keväthitit Discord-serveri: https://discord.gg/wGnM82KV4v Ohjelman yhteistyökumppanit: Pelago Bicycles Harjun Kukka Fujifilm Røde Lundia Kvadrat Artek Alkuanimaatiot Eemil Mäntynen 0440522753 / Mobilepay – “Keskusteluohjelman tuki”
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1 VLOG #85 Vaalit, vaaliolohuone, Keskusteluohjelman tulevaisuus, muita 1:27:08
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VLOG #85 Vaalit, vaaliolohuone, Keskusteluohjelman tulevaisuus, muita by Kaarle
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