SEO: Link Building Tips for SEO with Rosa Mitchell, connective3

Keep Optimising

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!

In this episode, we discuss:

• The evolution of link building
• The important role of creativity in digital PR campaigns
• How to do well in digital PR
• Rosa’s four key strategies for successful digital PR and link building

Dive in:

[03:16] Transition from journalism to digital PR business director.

[09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions.

[12:58] Create specific, reactive PR for targeted campaigns.

[15:24] Understand audience, build relationships, leverage email outreach.

[19:14] Rapidly repurpose existing content to generate links.

[22:54] Ways to improve digital PR and trends.

[24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks.

[27:11] Insider Tips from Rosa!

Find the notes here: https://keepopt.com/201

Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable

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