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S04.EP16 - Any Insights Yet? w/ Chris Kocek
Manage episode 387614394 series 3243781
Tune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.
Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business.
Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine insights, providing examples to illustrate his points.
Our discussion further explores effective strategies for uncovering insights, including helpful data points and methods to bring order to the often chaotic process of insight discovery.
Plus, practical advice on presenting insights to clients, ensuring they are impactful and persuasive.
Tune in and uncover genuine insights.
103 bölüm
Manage episode 387614394 series 3243781
Tune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.
Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business.
Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine insights, providing examples to illustrate his points.
Our discussion further explores effective strategies for uncovering insights, including helpful data points and methods to bring order to the often chaotic process of insight discovery.
Plus, practical advice on presenting insights to clients, ensuring they are impactful and persuasive.
Tune in and uncover genuine insights.
103 bölüm
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Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.