S03.EP20 - Blands VS Brands with Ariadna Navarro

JUST Branding

İçerik JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

2y ago 42:42

MP3•Bölüm sayfası

As brand builders, we used to build brands that would last.

Campaigns would extend for years, and visual identity systems—once created—wouldn’t become obsolete for decades.

Today, the speed of change is so aggressive, brand builders must consider that what they build now could be irrelevant in a few months.

Brands face a choice. First, they can commit to brand positioning and stay true to their visual appearance and social stances regardless of where the wind blows.

Or, they can create a flexible, and ever—A/B testing brand that can evolve as the world does. This second option has contributed to the rise of the blands—brands from the past five years that look, sound, and show up as simultaneously trendy and generic.

In this podcast episode with Ariadna Navarro, the Chief Strategy Officer at VSA partners, a hybrid strategy & design consultancy, we discuss the differences between blands and brands, how we got here and where we need to go next

103 bölüm

#Arts #Graphic Design #JUST Branding - by Jacob Cass & Matt Davies #JUST Branding - by Jacob Cass #Matt Davies