S03.EP11 - Debunking Branding BS with Austin Franke

JUST Branding

İçerik JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

2+ y ago 59:36

MP3•Bölüm sayfası

Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow.

Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.

We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”.

In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés.

Now get into your corners, and welcome to the ring, Austin Franke.

103 bölüm

#Arts #Graphic Design #JUST Branding - by Jacob Cass & Matt Davies #JUST Branding - by Jacob Cass #Matt Davies