Ep 517: Top 3 Gaps Between a 6 & 7 Figure Brand
Manage episode 449662976 series 2910328
Meet Heather Schaefer, brand expert with 30 years experience personally building profitable, impactful brands for well over 100 small businesses.
Her gift of left-brain + right-brain allows her to think strategically (AND creatively) to build and design a cohesive brand that not only stands out in the sea of sameness but stands out as THE only option.
Listen to discover: -the top-level definition of brand (ie, how Inc. 500 companies define the word) -the critical distinction between 'marketing' v. 'brand' -why STRATEGY is required to create a true brand -3 gaps between a 6-figure brand & a 7-figure brand -the detailed, in-depth work behind Nike & other well-known brands (and how YOU can have this work done to define your brand) -how to know if your brand needs a refresh (or an overhaul)
& so much more!
Take the 7-Figure Brand Quiz: https://www.heatherschaeferhq.com/brandquiz
Connect with Heather:
1 LI: https://www.linkedin.com/in/heather-schaefer/ IG: https://www.instagram.com/heatherschaeferhq/ FB: https://www.facebook.com/heatherschaeferhq/
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