Ep 82 : Harjit Singh on Media 3.0 & Decentralized Creator Economy Web3
Manage episode 335012997 series 3273085
How is the creator economy evolving? What are the top trends about the creator economy to watch out for marketers, advertisers ?
How does your company Rainshine develop new ways for creators to engage with audiences ?
How will the verticals of the decentralized creator economy become mainstream and mature. And the verticals of the traditional creator economy like Netflix, YouTube etc soon take a backseat? Please explain
How will blockchain and NFTs contribute to this decentralized creator economy
How are you attracting talent to like creators to your platform and building it at scale ?
Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses.
Please connect with him on Linkedin https://www.linkedin.com/in/harjits/
Please email him at harjit.singh@rainshine.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Introduction to Harjit Singh
01:05 Creator Economy Evolution & Trends
03:41 Media 3.0, Rainshine as a B2B Platform
08:05 Brands Collaborating with Creators
09:50 Decentralized Creator Economy
12:45 Role of Blockchain & NFTs in Media 3.0
16:05 Evolving Revenue Models for Creators
17:05 Metaverse & the Creator Economy
21:15 Empowering Creators at Scale
24:18 Rapid Fire -Personally Speaking with Harjit
25:44 Connect with Harjit Speaking
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