Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Content is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset?

Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here?

Same concept, different angles. Could you share some examples to explain this ?

How should one identify big ideas?

What are the 4 objections? How can content overcome these proactively?

Purna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft.

She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.

Please connect on Linkedin - https://www.linkedin.com/in/purnavirji/

Her Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

The discussion covers the Purna focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals.

The Key Highlights

📝 Repurposing top-performing content instead of creating new content from scratch can be a strategic approach.

💡 Understanding audience behaviour and preferences is crucial for creating impactful content and campaigns.

📊 Analytics can provide valuable insights into audience behaviour, helping to optimize content and posting strategies.

🛠️ Talking to existing customers and understanding their motivations can inform marketing strategies and messaging.

🌍 Advocacy and community building can be key in engaging the audience and driving meaningful interactions with the brand

Index

00:00 Preview & Introduction to Purna Virji

02:21 Repurposing Content - Needs to Be Enduring Like Chanel

06:25 Content Assets are like a Capsule Wardrobe

07:04 Big Idea & Content Marketing

10:11 One Big Idea & Its Many Uses - Spotify Unwrapped, Apple etc

17:45 Where Do You Start with Repurposing Content

22:05 Understanding Your Audience for Content Marketing

29:55 Tools for Understanding Audience - Primary Research vs Analytics

33:53 Four Type of Objections by Customers that Content Needs to Address

38:48 Rapid Fire - Personally Speaking with Purna Virji

40:56 Getting in Touch with Purna Virji

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