#E08 Define target audience & recognize obvious segmentation

Ivan Agency: Digital product concepting and innovation

Not knowing who my users are, and simply assuming they are just like me, I am being ignorant to who will use the product and how. If I know who and how and why, I will be able to adapt the product so that its MVP can serve at least majority of my target audience.

Knowing my target audience, I will know how to market the product. I will know who I need to reach, where to direct my marketing, which businesses to approach, how to present my product to them. I will be able to think about my first users (innovators), my early adopters, my early majority and late majority. I can start thinking about my business and how to make the business where my product is its driving power.

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Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.

Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.

Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.

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