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Episode 27: Insights and Strategies for Effective Go-To-Market Alignment | Scott Vaughan
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İçerik Steve Goldhaber tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Steve Goldhaber veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In this episode of Interesting B2B Marketers, Steve Goldhaber sits in with Scott Vaughan, Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory, discussing the importance of redefining the role of Chief Marketing Officer and how it can have a significant impact on a company's success.
Listen as they discuss sales and marketing alignment issues in the context of a government technology company, as well as how to help a startup scale quickly by focusing on a specific market segment.
They also talk about the importance of working with people who share similar values, creating impactful content that ties back to go-to-market strategy, navigating go-to-market strategy as a senior marketer, and the importance of getting new perspectives and going to truth-tellers.
Finally, they touched on meetings and scenarios where they don't enjoy being in and how culture plays a big role in driving good or bad meetings.
Tune in for more insights on how to better navigate the go-to-market strategy!
Connect with Scott Vaughan and Steve Goldhaber on LinkedIn.
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