Do You Need to Build the Relationship Forever?

Insurance in your Words

There are certainly different opinions on what works best, the trick is figuring it out for your agency.

What might be more important than building that consistent relationship is properly setting communication expectations.

That's what really has a good chance to destroy any relationship your agency has regardless of how long you've had it.

The same is also true cross-selling other lines and properly managing the possibilities and limitations each offer.

That's what I talk to James Castell, of Castell Insurance, about how long his agency holds on to their relationships.