S4E2 Content Research for Better UX with Erica Jorgensen

Inside Tech Comm with Zohra Mutabanna

In my latest episode with Erica, we dive into all things related to content research. If you are intrigued, then you are at the right place. We touch upon these questions for a deeper insight:

• What is content research?
• What types of content lend well to content research?
• How can you use content research to gain quick insights without costly AB experiments?
• Can ChatGPT or similar tools influence content research? How can we leverage these AI tools?
• "Simple language is powerful, but not always easy." Why is that the case?

Guest Bio
Erica Jorgensen is a staff content designer at Chewy.com and the author of Strategic Content Design: Tools and Research Techniques for Better UX, published in April 2023 by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field. To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Summit, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson and Content Insights podcast with Larry Swanson. In addition to working in content roles for companies of all sizes, she has taught at the University of Washington and Seattle’s School of Visual Concepts. Erica earned her B.A. from the University of Connecticut and M.A. from the University of Missouri’s School of Journalism. In her free time, you can find her exploring Washington State’s wineries or hiking with her husband and rescue dog, Rufus.
Credits

• Intro and outro music - Az
• Audio engineer - RJ Basilio