Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?

Inside Google Ads with Jyll Saskin Gales

It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.
Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros and cons of each, highlighting the crucial considerations for optimal conversion tracking before providing her recommendation.
Sauna Suites on TikTok raises a common challenge: tracking conversions when bookings occur on a third-party system. Jyll explores two practical options—tracking button clicks and leveraging Offline Conversion Import (OCI). This is a must-listen for anyone who runs a lead gen focused Google Ads account.
Mike, also from TikTok, seeks answers to a peculiar issue. Despite registering 15 conversions a day on Google Ads, he isn't receiving any phone calls. Jyll dives into how to identify and address potential discrepancies in your tracking, ensuring accurate and actionable data for optimization.
Don't miss the opportunity to enhance your Google Ads proficiency with Jyll Saskin Gales. Follow her on TikTok, Instagram, YouTube, LinkedIn, and Threads to ask your burning questions for future episodes, and tune in weekly for expert insights and practical solutions.
You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
Conversion Tracking help
If you'd like an introduction to Jyll's Google Analytics & Conversion Tracking specialist, learn more at https://jyll.ca/pages/ga4-consulting-google-merchant-center
Find Jyll on social media
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