The daily drama of money and work from the BBC.
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İçerik Adam Brown tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Adam Brown veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Inner Sircle benzeri
News and insight from the business world. Download the podcast via the BBC Sounds app.
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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest business and finance news from around the world, on the BBC.
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Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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This Is Woman's Work with Nicole Kalil
1 How To Pitch Yourself (And Get A Yes) | 300 27:52
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BeğenildiWe made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
POV on how to create recipe content in a more strategic way.
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İçerik Adam Brown tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Adam Brown veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
On this episode, I offer up a POV on how to create recipe content in a more strategic way.
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PaylaşManage episode 377993011 series 1980359
İçerik Adam Brown tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Adam Brown veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
On this episode, I offer up a POV on how to create recipe content in a more strategic way.
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Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab Notes: Facebook’s New Friends Tab : Focuses on friend-only content (posts, stories, Reels). Includes birthday reminders, friend requests, and online status. Aims to shift focus from AI-recommended content back to personal connections. Meta’s Goal : Bring back Facebook’s original purpose of connecting friends and family. Zuckerberg acknowledges Facebook moved away from its early social elements. Plans to reintroduce “OG” Facebook experiences throughout the year. Challenges: People post less on Facebook now, leading to low engagement in the new tab. Most users won’t navigate away from the main feed to check the Friends tab. Shift to private messaging makes public sharing less appealing. Conclusion : Meta is trying to revive Facebook’s nostalgic social experience. However, user behavior has changed, making success unlikely. Overall, many doubt this will significantly improve engagement. MO Thoughts: This feels like Meta trying to recapture nostalgia without addressing why people stopped posting in the first place. Facebook became less about personal connections and more about ads, divisive content, and passive scrolling. A dedicated friends tab won’t magically bring back organic sharing when users have already moved to private messaging and other platforms. Unless they rethink how people want to engage, this update is more of a nice idea than a real solution.…
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe: The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did. Organic reach continues to decline across platforms as algorithms prioritize content from personal connections and paid placements. Relying solely on organic data does not paint the full picture, as many posts don’t reach a significant portion of our audience without paid support. To accurately assess performance and make strategic decisions, it’s essential to analyze organic and paid metrics together.…
On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New Platforms First step: Download the app, create an account, and explore its functionality. Understanding a platform is different from committing to creating and maintaining content. Two Approaches to Adopting a Channel [1] Reactive Method (Not Ideal) Many social media managers feel pressured to adopt new platforms due to external influences. Common scenario: A company executive reads about a new platform and asks why the brand isn’t on it. Leads to rushed decisions without a strategy. Simply having a presence on a platform is not a valid goal. Constantly chasing new platforms can lead to: Burnout Reduced content quality Mental health concerns [2] Strategic Method (Recommended Approach) Creating an account should be the last step, not the first. Strategic adoption aligns with: Organizational goals Audience needs Available resources Key Questions to Consider Before Adopting a New Platform Understand Your Goals – Does the platform help achieve business objectives? Know the Audience – Research platform culture, user behavior, and preferences. Content Fit – Can content be adapted naturally to the platform? Examine Resources – Can the team sustain consistent, high-quality content? Evaluate Competitors & Peers – Are industry leaders seeing success on the platform? Develop a Content Management Plan – Ensures consistency and engagement. Track Progress – Regularly assess performance and adjust strategy as needed. Conclusion A thoughtful strategy prevents wasted effort and resources. If a platform isn’t delivering results, reallocate efforts to more impactful channels.…
On this episode, I implore people to start dabbling more in AI and understand how these tools can help them in their day to day work. Here is a thought leader worth following to help feed your brain.
On this episode, I am encouraging brands to get back to basics with educational and "why them" messaging in their content. Graphic design, carousels, and/or UGC style informational and usage case type content goes a long way. Dont ignore these types of building block assets!
On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come: A Vertical Grid - LINK (and our Sircle document here ) - ALREADY LIVE ON IG Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can adjust their thumbnails to the new grid size 2025 Algorithm Priorities - LINK At a high level, there are two types of ranking on Instagram: Connected reach (accounts that follow you) Unconnected reach (accounts that don’t yet follow you) For both, the top three signals that matter most for ranking are: Watch time Likes Sends (shares) So when looking at your insights, pay close attention to average watch time, likes per reach, and sends per reach One nuance: likes are slightly more important for connected content, and sends are slightly more important for unconnected content Edits App - LINK Instagram is launching a new video creation app that includes editing, insights, project management capabilities, a better-quality camera, and the ability to share drafts with friends It’s a full suite of creative tools There will be a dedicated tab for inspiration, another for keeping track of early ideas A much higher-quality camera All the editing tools you’d expect The ability to share drafts with friends and other creators If you decide to share your videos on Instagram — powerful insights into how those videos perform Highlights Tab - LINK Looking to move highlights into the grid and add them as a tab Grid Control - LINK Building a tool so you can re-order your entire grid and make it whatever you want Adding the ability to post directly to your grid, in case you want to bypass feed entirely…
On this episode, I update you on TikTok's big weekend and just a POV on how to think about this platform and others moving forward.
On this episode, I talk about how the potential TikTok ban is just another shift in social network usage and we have seen tons of them before and will see more in the future. These things tend to ebb and flow and if it does get banned and go away, attention will move elsewhere and you just need to be ok with that and prepared to pan for gold when it does.…
Instagram has rolled out Trial Reels and I think brands should experiment with them. It's a great opportunity for brands to test messaging ideas, learn more about how non-followers engage with their content, and provides a chance to appeal to new demographics or experiment with different tones and styles to see what resonates outside their current audience.…
On this episode, I remind brands to get back to basics by creating content around who they are, why it matters, and where to buy them. K.I.S.S
Adam Mosseri shared some quick tips to help improve your IG content performance in his weekly Q and A session on IG Stories Reposting your Reels to Stories will expand your reach Collab Posts will see better performance when the account with a bigger following sends the collab request “In general, the ranking system for Collab posts biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”…
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article . Highlights: Instagram metrics are shifting focus from followers and likes to reach. Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count. Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories). Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories. Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.” Repeat views of content will be counted, similar to how plays and replays are counted for reels. The change aims to shift focus from follower counts due to the evolving behavior of Instagram users. Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.…
On this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to others. I reference this.
On this episode, I explain why I am bullish on Instagram. Adam Mosseri put out this post which is a nice insight into how to think about looking at "performance".
On this episode, I offer up a POV on The Future of Facebook. I reference this article.
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Inner Sircle
On this episode, I talk about influencer pricing and the perspective around it. I highlight this post from my friend Sabina Gault, The Founder of Konnect.
Short and sweet one here, encouraging people to get involved with TikTok Ads. I reference this article.
On this episode, I once again encourage brands to not sleep on community management. I reference this LinkedIn Post.
On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference: Instagram Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests Essentially, trying out a more integrated way to facilitate Reels sharing, by tapping into the user behavior of sharing Reels via DM Instagram isn’t live testing this as yet Instagram is testing out a new way to comment on specific images within a carousel post The new option enables users to @mention the number of an image within a carousel to append their comment to that specific image or video It could be another way to drive more focused engagement and encourage more interaction Facebook The TikTok-ification of social media more broadly continues, with Facebook rolling out a new, consistent full-screen video player , which will see all videos posted to the app expand to the TikTok-like vertical format When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video Previously, depending on the length of the video or where you were watching, you may have seen horizontal videos or videos that played in a Feed-like player…
On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.
On this episode, I am once again advocating for YouTube Shorts.
On this episode, I talk a little about the current influencer market and how to approach negotiations.
On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.
On this episode, I talk about a potential TikTok Ban. I reference this article.
On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.
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Inner Sircle
On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.
On this episode, I am advocating for more utility based content
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Inner Sircle
On this episode, I talk about three different levels of UGC and how to think about them.
On this episode, I talk about the importance of Retailer journey content
On this episode, I explain why I am bullish on YouTube Shorts!
On this episode I break down why I am a fan of give aways and brand collabs. I reference: Gift card-based brand collabs (like this and this ) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can be a great way to drive email subscribers in addition to engagement/followers on IG, this Remedy Fall Adventure Sweepstakes brought in 16K email subscribers.…
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Inner Sircle
On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.
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Inner Sircle
On this episode, I am advocating a Podcast Strategy
On this episode, I provide a POV on getting involved with LinkedIn in 2024
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Inner Sircle
On this episode, I talk about the importance of strategic reactive and proactive community management in January.
On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.
On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.
On this episode, I talk about why I am bullish on YouTube as we go into 2024.
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Inner Sircle
On this episode, I go on a rant about wrong KPIs
On this episode, I recommend some tactics to drive sales before EOY
On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.…
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Inner Sircle
On this episode, I provide my POV which is to PASS on X!
On this episode, once again I am advocating for brands to not be so binary with their content.
On this episode, I provide an updated POV on Threads Nov. 2023)
On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.
On this episode, I provide an updated POV on X, as we roll into 2024.
On this episode, I encourage brands to not bee afraid to repurpose content.
On this episode I remind listeners of our updated POV on TikTok Strategy
On this episode, I am advoacting for a focus on email.
On this episode, I offer my POV on Twitter/X Strategy in 2024
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Inner Sircle
On this episode, I offer up my POV on CapCut for Business.
On this episode, I offer my take on social media from a brand's POV in a time of crisis.
On this episode, I talk about TikTok’s Experimenting With an Ad-Free Subscription Offering
On this episode, I offer 3 Tactical tips for creating TikToks: 1- Using Chat GPT 2- SEO thinking and done in the app rather than externally 3- Batching content and then having that to use or re-purposing videos with slight modifications
On this episode, I give my POV that brands always should be experimenting with different content styles. Dont just go all in on any one style, because u like one or because data tells you performs. If you do love it and/or the data is promising, that is great and you should lean into it BUT not 100%. Leave some room to always be testing.…
On this episode, I offer up a POV on how to create recipe content in a more strategic way.
On this episode, I am advocating for brands to go deeper with their community management. Perhaps even going back to comments you have already closed out and rekindling the conversation?
On this episode, I am advocating for brands to repurpose and reuse old content
On this episode, I talk about the importance of dual assets and the access to an Art Department
On this episode, I am advocating for front-loading meaningful messaging into your TikTok content
On this episode, I am encouraging brands to rethink their paid social strategy. All of your paid social dollars should not be in service of DTC. Much of your spend should be focused on getting your social marketing communications in front of the right eyeballs.
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Inner Sircle
On this episode, I encourage brands to not judge their social media team's performance based on likes and comments.
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Inner Sircle
On this episode, I talk about how post Labor Day is a good time to get aggressive and increase visibility for your brand!
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Inner Sircle
On this episode, I encourage brands to lean into TikTok search.
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Inner Sircle
On this episode, I am encouraging brands to lean into TikTok Ads and Shop
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Inner Sircle
On this episode, I am advocating for messing around with text based content on Threads, TikTok, and even X!
On this episode, I am encouraging brands to not abandon paid social support. I am seeing some brands who have completely cut off any kind of spend who are then frustrated by the lack of reach, views, engagement, etc. Paid social support (even a nominal amount) goes a long way!
On this episode, I encourage brands to not overthink their content SOOO much. So many brands spend hours and hours on getting everything perfect artistically, rather than focusing more effort on the actual substance of the content. That should be flipped.
On this episode, I advocate that brands really think about their KPIs and understand that they are not always your standard ones. If you get certain things out of a campaign that are valuable to your overall approach, it can be a success even if the main or top KPI wasn't achieved. Sometimes, the secondary KPIs are better and make efforts worthwhile.…
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Inner Sircle
The Power of UGC Giveaways: Building a community and establishing genuine connections with your audience are the ultimate goals of social media marketing. And when it comes to achieving these objectives, User-Generated Content (UGC) giveaways on Instagram offer the key to unlock the authenticity your brand desires! Let's dive into the reasons why UGC giveaways are not just important but also excel in driving amazing results for your brand on Instagram. Genuine Connections: In a world where consumers crave authenticity more than ever, UGC giveaways are a breath of fresh air. Engagement Boost: Drive meaningful interactions. UGC giveaways possess the ability to transform your audience from passive observers to active participants by relating to what they are watching. Humanizing/Trust: Real faces, real people, real stories. This human element builds a stronger emotional connection between your brand and your audience, ultimately building lasting relationships and brand loyalty. Brand Awareness: As participants share their contest entries with their followers (make sure you make this one of the rules of your giveaway), your brand message spreads across Instagram. This ripple effect not only attracts new followers but also introduces your brand to potential customers who may have been unaware of your existence. FOMO: Trigger excitement and urgency. Creating excitement and urgency among users to jump on board and join the giveaway! Some amazing Sircle UGC Giveaway Examples: Retailer & Multi-Brand Collab Giveaway Retailer Giveaway Recipe Giveaway Recipe Multi-Brand Collab Giveaway Recipe Multi-Brand Collab Giveaway…
On this episode, I talk about Whats Hot and Not Hot as we enter August 2023!
On this episode, I talk about: TikTok Introduces Zip Code Targeting Up until now, you could only do ad targeting on TikTok by targeting certain cities/DMAs This created a challenge for retail support or geo-targeted Aisle campaigns While it is still in Beta, TikTok is finally rolling out zip code targeting and will allow a bulk upload feature, similar to Meta, to save time on building audiences You can target up to 1500 zip codes per ad group TikTok is warning that targeting ad campaigns to small geographic areas or sets of zip codes can significantly reduce the number of impressions and clicks delivered, and yield a higher CPA, which is important to keep in mind when wanting to target a super small number of zip codes…
On this episode, I talk about how Twitter has officially changed its logo to ‘X’. I reference this article and this one.
On this episode, I talk about how TikTok is adding support for text posts. I reference this article.
On this episode, I offer up a Sircle Media Strategy Recommendation for Q3: Incentivizing people to get in store.
On this episode, I talk about Instagram Introducing New Ways to Find Inspiration and Easily Create Reels with Templates and I reference this post .
On this episode, I give a VERY EARLY take on Threads: A new App from Instagram Here is Adam Mosseri's announcement on Instagram
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Inner Sircle
1 Sircle Media Strategy Recommendations for Q3 2023: Test & Optimize your Paid Social Campaigns 3:50
On this episode, I break down Sircle Media Strategy Recommendations for Q3 2023: Test & Optimize your Paid Social Campaigns
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Inner Sircle
On this episode, I break down Sircle Media Strategy Recommendations for Q3 2023: Level up your Instagram Story output
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Inner Sircle
1 Sircle Media Strategy Recommendations for Q3 2023: Continue focusing on UGC for both paid and organic 3:44
On this episode, I break down Sircle Media Strategy Recommendations for Q3 2023: Continue focusing on UGC for both paid and organic
On this episode, I talk about Whats Hot and Not Hot as we enter July 2023!
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Inner Sircle
On this episode, I advocate for brands to do a mid-year check-in and Audit
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Inner Sircle
On this episode, I offer an updated POV for Q3 2023 on BeReal
On this episode, I argue that no single initiative should take over your entire social media plan.
On this episode, I do an Instagram Algorithm Exploration. I reference this article.
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Inner Sircle
On this episode, I offer up a POV: On Influencers and Fans
On this episode, I talk about where to focus on social media, in June 2023
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Inner Sircle
1 Encouraging brands to be open to being vulnerable, communicating openly, and speaking directly with customers and fans. 4:00
On this episode, I am encouraging brands to be open to being vulnerable, communicating openly, and speaking directly with customers and fans.
On this episode I offer a POV on a potential shift in Organic TikTok
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Inner Sircle
On this episode, I talk about what I learned at Foundermade from Natalia Serrano/Target and John Lawson/Whole Foods Market
Player FM'e Hoş Geldiniz!
Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.
Daily Deals
Inner Sircle benzeri
The daily drama of money and work from the BBC.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
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The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM - Podcast Uygulaması
Player FM uygulamasıyla çevrimdışı Player FM !
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