When to Use Paid Search in Industrial Marketing

Industrial Sales and Marketing

İçerik Kyle Milan tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Kyle Milan veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

9M ago 29:35

MP3•Bölüm sayfası

In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month.
Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google's continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness.

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#Business #Podcasting Education #Marketing #Kyle Milan #Technical Sales #Technical Marketing #Industrial Marketing #Industrial Sales #Manufacturing Marketing #Manufacturing Sales #Sales Engineering