We promise we are not as Horrible as you think at video games, well maybe. Join us in a weekly show discussing video games, the culture around it and the latest topics going on in the industry. You’ll find insightful discussions , game reviews, and industry news that cater to all gaming enthusiasts. Join us as we dive deep into the world of gaming, sharing our thoughts and experiences. Give us a listen and share us with your friends. Your feedback is always welcome, and we appreciate your su ...
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İçerik RenGen Media, Andrew Pappas, and Game Marketing Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan RenGen Media, Andrew Pappas, and Game Marketing Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Player FM uygulamasıyla çevrimdışı Player FM !
Ep 382 - Standing Out and Optimizing Game Marketing with David Elahee
Manage episode 458317820 series 2314985
İçerik RenGen Media, Andrew Pappas, and Game Marketing Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan RenGen Media, Andrew Pappas, and Game Marketing Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space. Episode Shownotes Link:
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continue reading
205 bölüm
Ep 382 - Standing Out and Optimizing Game Marketing with David Elahee
Indie Game Movement - The podcast about the business and marketing of indie games.
Manage episode 458317820 series 2314985
İçerik RenGen Media, Andrew Pappas, and Game Marketing Strategist tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan RenGen Media, Andrew Pappas, and Game Marketing Strategist veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible. So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space. Episode Shownotes Link:
…
continue reading
205 bölüm
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1 Ep 398 - Why Insurance Matters for Game Devs with Phil Wildman 51:01
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The game industry is full of risks, IP disputes, cyberattacks, contract issues, even failed crowdfunding campaigns. And while we never anticipate these things happening to us...sometimes, they surface when we least expect it, inviting all sorts of chaos. So today, we explore how devs can avoid the hassle of the unknown by understanding how insurance can help developers avoid disaster, stay protected, and keep projects moving, no matter the studio size. Episode Shownotes Link:…

1 Ep 397 - Debunking Steam Algorithm Myths with Chris Zukowski 43:15
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Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery. So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does. Episode Shownotes Link:…

1 Ep 396 - The Power of Player-Centric Marketing with Greg Posner 52:09
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Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections. Episode Shownotes Link:…

1 Ep 395 - It’s Not the Event. It’s You: GDC Takeaways with Andrew Pappas 42:54
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In this episode, I share my GDC recap: a quarter-zip pullover, a virus, and a powerful reminder that change comes from within, not the event itself. I dive into how our intentions shape our relationships, why meaningful connections outshine superficial networking, and how the true impact of any event hinges on the mindset you bring to it. Episode Shownotes Link:…

1 Ep 394 - Navigating the Transition from Mobile to PC with the Jackson Bros 58:19
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Designing for mobile and PC might seem like a simple transition, but the reality is very different. Everything from screen sizes to monetization models requires a completely different approach. So today, for the first time ever on the podcast, we’re talking with a team of four brothers who’ve been through this firsthand. We’ll dive into what makes these platforms so different, the technical and design challenges of making the jump from mobile to PC, and what indie developers should keep in mind along the way. Plus, we’ll explore how fresh perspectives can completely change the way we solve problems. Episode Shownotes Link:…

1 Ep 393 - Why Smaller Devs Are Driving the Next Big Industry Shift with Chris Wood 1:01:52
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The gaming landscape has changed dramatically in recent years, and it’s indie developers who are leading some of the most exciting innovations. But what challenges do they still face, and how can small teams carve out success in an increasingly competitive market? In this episode, we explore how shifts in technology, business models, and industry trends are empowering smaller studios to make a bigger impact than ever before. Episode Shownotes Link:…

1 Ep 392 - Lessons from a Decade in Indie Dev with Leonard Stuart 52:11
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Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to explore one person's journey in how they tackeled all sorts of obstacles and sucesses all while keeping momentum alive and fostering a dedicated community. Episode Shownotes Link:…

1 Ep 391 - How Indie Studios Can Build Transmedia Worlds with Christopher Mifsud 46:02
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Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement. Episode Shownotes Link:…

1 Ep 390 - How Game Music Shapes the Player Experience with Tyler Mire 48:25
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Game music isn’t just background noise—it’s a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game designer Tyler Mire shares how he crafts soundtracks that complement battle mechanics, amplify emotional moments, and make indie games stand out. Episode Shownotes Link:…

1 Ep 389 - The Power of Branding in Game Development with Hilary Goldstein 1:00:26
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Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link:…

1 Ep 388 - Leveraging Resources and Validating Game Concepts with Neil Edwards 59:27
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Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept. And it requires very little time and money, and will save you a ton of both too. Episode Shownotes Link:…

1 Ep 387 - How Listening to Players Drives Successful Games with Jakub Radkowski 55:11
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Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult. So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure that games get the results needed to resonate with their audience. Episode Shownotes Link:…

1 Ep 386 - Collaborative Approaches to Game Marketing with Kevin Chancey 51:17
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Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market. Episode Shownotes Link:

1 Ep 385 - Building Momentum For Your Studio Without Losing Purpose with Andrew Pappas 56:44
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Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency! Episode Shownotes Link:…

1 Ep 384 - Building Loyal Gaming Communities by Rewarding Players with Spencer Colvin 59:12
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In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences by crafting customer reward systems that deliver results. Episode Shownotes Link:…
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Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.