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The Art of Storytelling // Breaking Down the Best - Huckberry
Manage episode 409011235 series 3403858
Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along.
Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tactics when selling jewelry on their websites.
Whether its a healthy mix of in-studio and lifestyle photographs, a demo video, or just ample product information, the devil is in the details. Discovering a passion for storytelling can help shoppers fall in love with your products.
Check out the jacket: https://huckberry.com/store/flint-and-tinder/category/p/55166-flannel-lined-waxed-trucker-jacket
Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
Bölümler
1. The Art of Storytelling // Breaking Down the Best - Huckberry (00:00:00)
2. Breaking Down the Best (00:00:01)
3. Trends in Jewelry Marketing Strategies (00:12:37)
4. Utilizing Product Reviews for Sales (00:19:55)
188 bölüm
Manage episode 409011235 series 3403858
Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along.
Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tactics when selling jewelry on their websites.
Whether its a healthy mix of in-studio and lifestyle photographs, a demo video, or just ample product information, the devil is in the details. Discovering a passion for storytelling can help shoppers fall in love with your products.
Check out the jacket: https://huckberry.com/store/flint-and-tinder/category/p/55166-flannel-lined-waxed-trucker-jacket
Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
Bölümler
1. The Art of Storytelling // Breaking Down the Best - Huckberry (00:00:00)
2. Breaking Down the Best (00:00:01)
3. Trends in Jewelry Marketing Strategies (00:12:37)
4. Utilizing Product Reviews for Sales (00:19:55)
188 bölüm
כל הפרקים
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