Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media
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- How brands can become their own influencers
- Understanding your audience and focusing on authenticity
- The importance of using user-generated content and tracking key metrics
- Emerging trends in social content creation
- How humans react to AI influencers
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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