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Episode #6 - Sorting Fact from Fiction: Polling and the 2019 General Election with IPSOS Mori CEO Ben Page
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Following on from the recent publication of joint IMPRESS-Market Research Society guidance for journalists on using polls and surveys when reporting, in this latest episode of the IMPRESS podcast our COO Ed Procter speaks to IPSOS Mori CEO Ben Page about the accuracy of polling in the 2019 general election.
Ben discusses the legacy of the 2015 election for the polling industry and shares how pollsters have adapted to ensure their results are as accurate as possible, as well as just how well journalists did when it came to reporting poll and survey findings this time around.
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