Keith Jones - The Power of Community in Branding

Ignited - Lighting a Fire for Entrepreneurs, Innovation and Community

In this conversation, Doug Jones interviews Keith Jones, an entrepreneur who shares his journey from the corporate world to creating impactful social initiatives. They discuss Keith's involvement in Bumrun, a creative campaign to raise awareness for colon cancer, and how his upbringing influenced his entrepreneurial spirit. Keith elaborates on his transition to social impact work, the founding of Brand Van, and the importance of crowdsourcing creativity for charitable causes. He emphasizes the significance of leadership, taking action, and focusing on making a difference in the world.

takeaways

• Bumrun creatively addresses colon cancer awareness through humor.
• Upbringing plays a crucial role in shaping entrepreneurial mindset.
• Transitioning from corporate life to social impact can be fulfilling.
• Brand Van aims to uplift charities through design and creativity.
• Crowdsourcing can effectively mobilize creative talent for good causes.
• Leadership involves inspiring others to take action.
• Focus on fixing one thing to make a difference.
• Every action taken can lead to further opportunities.
• Creativity should be leveraged to solve societal issues.
• Community engagement is essential for impactful branding.

Chapters

00:00
Introduction to Keith's Entrepreneurial Journey

01:27
Foundational Influences and Early Creativity

04:25
The Corporate Pivot: A Life-Altering Decision

10:43
Launching Brandvan: A New Purpose

17:24
Building a Community of Creatives

21:55
Advice for Young Entrepreneurs

25:02
Innovative Branding for a Serious Cause

29:04
The Future of Social Impact Organizations

32:50
Creative Inspirations and Recommendations