Podcast S5E101: Eric Quint - Scaling creativity and design in large businesses

Idea to Value - Creativity and Innovation with Nick Skillicorn

In today's episode of the Idea to Value podcast, we speak with Design expert Eric Quint. As a former Chief Brand and Design Officer at 3M and Head of Design Management and Consulting at Royal Philips, Eric has extensive experience in understanding what it takes to get design embedded within large businesses.

See the full episode at https://wp.me/p6pllj-1xN

We speak about the way innovation is approached at 3M and Philips, how this has changed over time, and what it takes to scale creativity and design.

Topics covered in this episode:

• 00:01:15 - Eric's journey coming into design and innovation
• 00:02:45 - 3M's way of innovating, especially the famous "15% Rule" capacity
• 00:04:30 - Should everyone be involved in innovation? Being clear on what should not be done.
• 00:09:00 - How 3M tried to optimise its operational effectiveness, and the impact of those efforts on their innovation capability
• 00:11:45 - His role at 3M and his work at Philips
• 00:15:00 - Why a company should collaborate with outside external firms
• 00:18:00 - Scaling ideas and design capabilities within a large company and understanding what innovation actually is
• 00:23:30 - Design as a strategy compared to Design as a Service
• 00:31:00 - The need to collaborate within the company

Links mentioned in this episode:

• Eric's Linkedin Profile: https://www.linkedin.com/in/ericquint3mcdo/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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