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EP789: How loyalty programmes can help with customer acquisition and retention
Manage episode 449721550 series 3354889
İçerik IBS Intelligence Podcasts | A Cedar Consulting Unit tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan IBS Intelligence Podcasts | A Cedar Consulting Unit veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Denis Brosnan, Portfolio Manager, CORA Group; Beth McCoy, President, RewardOps
Financial institutions may build customer interaction, share of wallet, transaction frequency and spending, in addition to brand loyalty. Consumers increasingly view ‘rewards’ as a form of currency that they ascribe a value to that is integral to the shopping experience. Such loyalty programmes can influence purchasing decisions and spending habits. Robin Amlôt of IBS Intelligence speaks to Denis Brosnan, Portfolio Manager at CORA Group (pictured) about building a portfolio of loyalty businesses, and to Beth McCoy, President of RewardOps, which sits at its nexus.
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